Experian 2008 Annual Report Download - page 38

36 Experian Annual Report 2008
Top 10 clients
Top 50 clients
All other
Business and market overview
Revenue by client (client profile)1
1 Excluding discontinuing activities, Consumer Direct
and Serasa
Of the top 50 clients at least 85% have been doing
business with Experian for five years or more
Revenue by activity 1
Decision Analytics
Credit Services
Marketing Services
Interactive
1 Excludes discontinuing
activities
Revenue by geography 1
Latin America
North America
UK and Ireland
EMEA/Asia Pacific
Experian is a global leader in providing
information, analytical and marketing services
to organisations and consumers to help manage
the risk and reward of commercial and financial
decisions.
1 Excludes discontinuing
activities
Markets in which Experian
operates
Experian has a broad and balanced
portfolio - by product type, country
and vertical market.
In the year ended 31 March 2008,
l
47% of sales came from Credit
Services, 12% from Decision
Analytics, 20% from Marketing
Services and 21% from Interactive.
In the year ended 31 March 2008,
l
51% of sales came from North
America, 8% from Latin America,
24% from UK and Ireland and 17%
from EMEA/Asia Pacific.
Financial services clients account
l
for 52% of sales, followed by 17%
from direct-to-consumer, 10% from
retail and home shopping, 7% from
telecommunications, utilities and
insurance and the balance from
government, publishing/media and
automotive.
Experian has over 100,000 clients,
l
of which the top ten account for
14% of sales and the top 50 clients
33% of sales.
Following the acquisition of
l
Serasa, Experian employs
approximately 15,500 people and
has offices in 38 countries.
Experian owns and operates
l
consumer credit bureaux in 15
countries and business credit
bureaux in nine countries.
Experian classifies one billion
l
consumers by socio-demographic
type in over 25 countries around the
world.
As a result of this diversity, Experian
is not overly dependent on any
one geography, client, channel or
economy. While Experian as a whole
is clearly dependent on the economic
environments in which it operates,
its broad portfolio of products and
markets served provides some
resilience when its major markets
weaken. New products also affect
Experian’s performance, as does its
success in gaining share in its chosen
markets.
Competitive position
Experian has competitors in each of
its principal activities, but no single
competitor offers the same breadth
of capabilities to domestic and
multinational clients around the world
or on such a scale.
There is limited public information
available on the market share of
Experian’s competitors and it is
frequently competing against niche,
local providers of services in its
different markets.
However, there are a number of
companies that Experian views as
key competitors, which are identified
below:
Credit Services
There are two other national
consumer credit bureaux in the US
(Equifax and TransUnion). In the UK,
Experian is the clear market leader in
consumer credit services with mainly
local competition elsewhere.
In Brazil, Serasa is the market leader
in both consumer and commercial
credit services, also competing
against mainly local competition.
Dun & Bradstreet is the only global
business credit services competitor.
Decision Analytics
The market leader in the US is Fair
Isaac. Experian is the market leader
elsewhere and faces competition
from Fair Isaac and other fragmented
local players.
Marketing Services
There are some large marketing
competitors in the US, such as
Acxiom and Harte-Hanks, but
competition elsewhere is local,
fragmented and often specialist.
Interactive
Consumer Direct is the clear market
leader in the US and UK, selling
credit reports and services direct
to consumers in competition with
Equifax, TransUnion, Fair Isaac and
other specialist providers. Experian’s
sales are more than twice that of any
of its competitors.