Experian 2008 Annual Report Download - page 31

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29Experian Annual Report 2008
Financial statements
65 – 144
Governance
38 – 64
Introduction
2 – 5
Business review
Report on corporate responsibilities
Business review
Report on corporate responsibilities
Improving the quality of customer
information in healthcare
Successful organisations depend on
accurate information and there are few
more fundamental pieces of information
than a customer’s address. A misspelt
street name or transposed house number
can have major implications for future
communications and for the success of
the relationship.
QAS, part of Experian, specialises in
software that ensures customer data
accuracy at the point of capture. It has more
than 10,000 clients in sectors as diverse
as retailing, education and healthcare. St
Clares Healthcare System, which operates
four hospitals in New Jersey, chose QAS
for verifying and standardising address
information during patient admissions.
Within just 90 days, the reduction in
returned clinical correspondence and billing
documents had paid for the QAS software.
The role this group plays has also
evolved through the year and now
engages team members in:
Participating in reviews of key
l
risks and opportunities – looking
particularly at social, environmental
and ethical issues.
Championing the embedding of CR
l
in ‘business as usual’ practice.
Advising on the split and allocation
l
of Group central funding for regional
CR and community projects.
The team has been instrumental in the
evolution of the CR strategy.
A forward-looking strategy
to assess risk and identify
opportunities
The CR strategy has three strands:
i) Embedding CR in everyday business
practice, considering social and
environmental risks and benefits in
normal decision-making processes.
ii) Focusing the community programme
to concentrate on social issues
where Experian already has
some expertise encouraging
entrepreneurs and supporting
better financial management skills,
especially in deprived sectors of
society.
iii) Creating somebig ideas using a
social and environmental focus as
a catalyst for innovation and cross-
disciplinary coordination to create
ideas that can have a major social
impact.