Experian 2008 Annual Report Download - page 23

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21Experian Annual Report 2008
Financial statements
65 – 144
Governance
38 – 64
Introduction
2 – 5
Business review
EMEA/Asia Pacific
Business review
EMEA/Asia Pacific
Marketing Services
Includes data integrity, digital
services, internet marketing
intelligence and business strategies
Total Marketing Services revenue
increased by 67% over the year
at constant exchange rates, with
organic revenue growth of 11%.
The acquisition contribution is due
primarily to Hitwise and Emailing
Solution, the latter of which extends
Experian’s digital services in
Continental Europe. Organically
there were good performances within
data integrity (QAS), with a large
telecommunications win in Australia.
There were also good performances
for business strategies activities.
Financial review
Revenue from continuing activities
was US$710m, up 13% at constant
exchange rates compared to the same
period last year. Organic revenue
growth was 7%.
EBIT from continuing activities
was US$87m, up 7% at constant
exchange rates, with an EBIT margin
of 12.3% (2007: 12.7%). Margin
dilution principally reflects increased
investment in Asia, including
India, partially offset by favourable
acquisition contribution.
1 Growth at constant exchange rates
2 Discontinuing activities include Loyalty Solutions
3 EBIT margin is for continuing activities only
Organic
2008 2007 Growth1 growth1
12 months to 31 March US$m US$m % %
Revenue
– Credit Services 495 433 4 3
– Decision Analytics 132 95 28 20
– Marketing Services 83 46 67 11
Total – continuing activities 710 574 13 7
Discontinuing activities2 12 17 n/a
Total EMEA/Asia Pacific 721 591 11
EBIT – continuing activities 87 73 7
Discontinuing activities2 – 1 n/a
Total EMEA/Asia Pacific 87 74 7
EBIT margin3 12.3% 12.7%
Strengthening Experian’s presence in China
Experian significantly strengthened its presence in China
during the year through a strategic investment in Sinotrust.
Sinotrust is the market leader in China for business
information and consulting services and one of the largest
market research suppliers. More than 80% of the Fortune
500 companies operating in China use Sinotrust products
and services. The company employs over 800 people and
has offices in Beijing, Shanghai and Guangzhou.
2008 Revenue by activity1
Decision Analytics
Credit Services
Marketing Services
1 Excludes discontinuing activities