Experian 2008 Annual Report Download - page 39

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37Experian Annual Report 2008
Financial statements
65 – 144
Governance
38 – 64
Introduction
2 – 5
Business review
Business and market overview
Business review
Business and market overview
North America International
The online lead generation market is
fragmented and, despite the recent
economic downturn in the US and
UK, Experian has strong market
positions in its chosen areas of
operation.
Growth drivers
Experian is well positioned to benefit
from a number of key drivers of long-
term growth.
Credit-related activities
Experian’s credit reporting is a
fundamental building block for
stimulating growth in consumer
economies through the application
of effective credit management,
giving rise to safety and soundness in
banking systems.
Growth in Experian’s credit-related
activities is underpinned by:
Global growth in the availability of
l
consumer and business credit.
Global expansion of its financial
l
services clients.
Rapidly expanding demand for l
sophisticated analytics and software
that help institutions to predict and
manage risk.
Marketing-related activities
Emerging channels are fuelling
growth in Experian’s marketing-
related activities.
Interactive channels like email and
the internet are information rich and
operate on a global scale. These new
channels are stimulating demand
for more targeted, faster, more
effective and measurable marketing
campaigns.
Experian can apply its core data and
analytics expertise to find and keep
profitable customers for its clients by:
Targeting relevant audiences
l
through segmentation.
Creating campaign strategies
l
across all channels.
Providing analytics to measure l
success.
Key resources
Experian has three key resources
that are viewed as fundamental to
the successful implementation of its
strategy.
People
Experian employs approximately 15,500
people, who are central to the delivery
of its strategy and client experience.
The Group prides itself on attracting,
developing and retaining talented,
ambitious people throughout its
operations.
Succession planning is used to ensure
that appropriate leadership resources
are in place to grow the business and
these plans are regularly reviewed by
the Board.
The management of talent is one of
Experian’s top priorities and the Group
invests heavily in ensuring employees
have the right environment and skills
to do their best work. Employees are
involved in the planning and direction
of their work, drawing on a wide range
of communication methods. Employee
surveys provide valuable insights into
employees’ views, while opportunities
to further enhance employee
engagement are integral to business
planning.
Data
At the core of Experian are
comprehensive databases of credit and
marketing information on consumers
and businesses. Experian offers more
information than any single competitor,
which helps make it the partner of
choice for many organisations.
Each year, Experian invests heavily
in maintaining complete, accurate
and up-to-date information, while
continuing to add new data sources
that further support clients. Experian
also has a leadership position as the
trusted steward of much sensitive
information, which it has an obligation
to protect - both to clients who are
the source of much of this data and
to consumers who are the subjects of
the data. Experian therefore operates
very rigorous security and control
procedures.
Technology
Experian’s information technology
systems are fundamental to its
success. They are used for the storage,
processing and delivery of the data
that is the foundation of its business,
as well as for the development and
delivery of the value-added solutions
provided to clients.
Much of the technology used by
Experian and provided to clients
is developed, maintained and
supported by in-house teams across
its various locations. Experian
operates continual maintenance
and management of its information
technology systems, as well
as continuing to integrate the
technologies of existing and acquired
businesses.
Competitive position
Global revenue US$m
Source: Latest full year revenue, company 10k
Financial services
Direct-to-consumer
Retail / home shopping
Telecom / utility / insurance
Media / publishing / advertising
Government / non-profit / education
Automotive
Other
1 Management estimate of percentage of revenue by vertical market
Excludes discontinuing activities and Serasa
Revenue by industry (market profile)1
Experian 4,130
Equifax 1,843
D&B 1,660
Acxiom 1,384
Fair Isaac 822
Harte-Hanks 1,16 3