Experian 2008 Annual Report Download - page 19
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17Experian Annual Report 2008
Financial statements
65 – 144
Governance
38 – 64
Introduction
2 – 5
Business review
UK and Ireland
Business review
UK and Ireland
Marketing Services
Includes data integrity and data
management, database management
and analytics, digital services,
internet marketing intelligence and
business strategies
Total revenue in Marketing Services
increased by 2% at constant exchange
rates. Organic revenue declined by
3%, with acquisitions, primarily Eiger
Systems and Hitwise, accounting
for the difference. There was good
progress in data integrity, digital
services and business strategies,
while data and database activities were
significantly impacted by the weak
environment for financial services, as
clients reduced marketing spend and
capital expenditure. Strategically there
was good progress for the database
product Fusion, which secured a
number of significant wins across
various market sectors. There was
also a multi-channel marketing
services and database contract win
with Homeserve. During the year,
there was continued focus on cost
efficiency in response to the weak
market conditions.
2008 Revenue by activity1
Decision Analytics
Credit Services
Marketing Services
Interactive
1 Excludes discontinuing activities
Helping companies to undertake highly targeted
marketing campaigns
Experian Fusion is the UK’s first pay-as-you-go,
integrated marketing database tool, enabling
companies to execute highly targeted marketing
campaigns to acquire new customers and maximise
the value of existing customers. The system combines
the software technology of ClarityBlue, which Experian
acquired in 2006, with Experian’s extensive information
assets.
Experian Fusion has been designed for companies
wanting to keep in regular contact with consumers
through multiple communications channels. It also
provides access to sophisticated analytical tools for
gaining greater insight into those individuals’ needs
and aspirations. Major companies that have invested in
this system during the year include Abbey, part of the
Santander Group, Coors Brewers and Zurich, the home
and car insurance company.