Xerox 2013 Annual Report Download - page 8

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6
is one of the
most famous
commercials
of all time
for the Xerox 9200
The Brother Dominic ad
in 1985
using cell phones
Xerox was
mobile
the 1st to deploy
faxes
Xerox
supports
over
100 languages
for our communication
& marketing services
scientists
experiments
to elementary school
students
throughout the year
Top Xerox
show science
School
are safer
camera system
buses
thanks to our
CrossSafe
Building on 75 years of innovation
As I think about what’s ahead, I’m incredibly optimistic
about what Xerox will deliver. Consider this: when
xerography was invented, little did we know that
the underlying reason for that very first image would drive
75 years of innovation, business process simplification
and sustained success for our company.
The core of our story is based on the premise that we live
in an age when technology is producing transformative
change, enabling businesses big and small to accomplish
more than could have been dreamed possible decades ago.
At Xerox, we are in a strong position to capitalize on market
opportunities and deliver on our commitment to create
value for all our stakeholders.
Here’s why:
• Our Services business serves as a beacon for our
path forward;
• our Document Technology business is the fuel that
allows growth;
• our culture of innovation permits us to think big;
• we are committed to delivering earnings expansion; and
• we are managing our cash in a way that’s building value
for you for years to come.
Chester Carlson was on to something 75 years ago. And,
today at Xerox, we continue to believe our purpose is to
simplify how work gets done. When we do just that in smart,
innovative ways, we’ll help the world work a little better…
for the next 75 years.
This is a journey we’re committed to. Thank you for your
continued support.
Ursula M. Burns
Chairman and Chief Executive Officer
¹ We have discussed our results using non-GAAP measures. Management believes that these non-GAAP financial measures provide an additional means of analyzing
the current periods’ results against the corresponding prior periods’ results. However, these non-GAAP financial measures should be viewed in addition to, and not as
a substitute for, the Company’s reported results prepared in accordance with GAAP. Our non-GAAP financial measures are not meant to be considered in isolation
or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with
GAAP. Our management regularly uses our supplemental non-GAAP financial measures internally to understand, manage and evaluate our business and make
operating decisions. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. A reconciliation of
these non-GAAP financial measures to the most directly comparable financial measures calculated and presented in accordance with GAAP are set forth on page 9.