Xerox 2013 Annual Report Download - page 30

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In the U.S., we own more than 500 U.S. trademarks, either registered or applied for. These trademarks have a
perpetual life, subject to renewal every 10 years. We vigorously enforce and protect our trademarks.
Marketing and Distribution
We operate in over 160 countries, providing the industry's broadest portfolio of document technology, services and
software, and the most diverse array of business processes and IT outsourcing support through a variety of
distribution channels around the world. We manage our business based on the principal segments described
earlier. We have organized the marketing, selling and distribution of our products and services by geography,
channel type and line of business.
We go to market with a services-led approach and sell our products and services directly to customers through our
world-wide sales force and through a network of independent agents, dealers, value-added resellers, systems
integrators and the Web. In addition, our wholly-owned subsidiary, Global Imaging Systems (GIS), an office
technology dealer which is comprised of regional core companies in the U.S., sells and services document
management systems, network integration devices and electronic presentation systems. We continued to expand
our distribution to small and mid-size businesses in 2013 as GIS acquired two companies.
Our brand is a valuable resource and continues to be ranked in the top percentile of the most valuable global
brands. In Europe, Africa, the Middle East and parts of Asia, we distribute our products through Xerox Limited, a
company established under the laws of England, as well as through related non-U.S. companies. Xerox Limited
enters into distribution agreements with unaffiliated third parties to distribute our products in many of the countries
located in these regions, and previously entered into agreements with unaffiliated third parties who distribute our
products in Sudan and Syria. Sudan and Syria, among others, have been designated as state sponsors of terrorism
by the U.S. Department of State and are subject to U.S. economic sanctions. We maintain an export and sanctions
compliance program, and believe that we have been and are in compliance with U.S. laws and government
regulations for these countries. We have no assets, liabilities or operations in these countries other than liabilities
under the distribution agreements. After observing required prior notice periods, Xerox Limited terminated its
distribution agreements with distributors servicing Sudan and Syria in August 2006. Now, Xerox has only legacy
obligations to third parties, such as providing spare parts and supplies to these third parties. In 2013, total Xerox
revenues of $21.4 billion included less than $20 thousand attributable to Sudan and Syria.
Competition
Although we encounter competition in all areas of our business, we are the leader -- or among the leaders -- in each
of our principal business segments. We compete on the basis of technology, performance, price, quality, reliability,
brand, distribution and customer service and support.
In the Services business, our larger competitors include Accenture, Aon, Computer Sciences Corporation,
Convergys, Dell, Genpact, Hewlett-Packard, IBM and Teletech. In addition, we compete with in-house departments
that perform the functions that could be outsourced to us.
In the Document Technology business, our larger competitors include Canon, Hewlett-Packard, Konica Minolta,
Lexmark and Ricoh.
Our brand recognition, positive reputation for business process and document management, innovative technology
and service delivery are our competitive advantages. This combined with our breadth of product offerings, global
distribution channels and customer relationships positions us as a strong competitor going forward.
Global Employment
Globally, we have approximately 143,100 direct employees, including approximately 6,400 sales professionals,
approximately 10,800 technical service employees and approximately 97,000 employees serving our customers
through on-site operations or off-site delivery centers.
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