Xerox 2010 Annual Report Download - page 17

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15Xerox 2010 Annual Report
Our Entry business products include:
• ColorQube 8570/8870: Featuring advanced cartridge-free solid ink,
the ColorQube 8570 and ColorQube 8870 color printers are powerful,
no-fuss and waste-conscious printing solutions that are simple, highly
productive and affordable, with the advantage of superior color
output.At40pages-per-minute(“ppm”),theseproductsareperfect
for small to mid-size workgroups.
• Phaser® 7500: This 35 ppm color laser printer allows small and mid-
sizeworkgroupstoattainprofessional-qualityresults.Keyfeatures
include improved print quality as a function of 1200 dpi, new “Color
byWords”Xeroxtechnology–anaturallanguagetechnologyenabling
easy and intuitive color adjustments – enhanced media handling
capabilities and longer lives on customer-replaceable parts.
• WorkCentre® 6400: TheWC6400isXerox’srstdesktopmultifunction
printer that utilizes Xerox’s Smart Controller platform and supports
EIP, Xerox’s open platform allowing customization of applications on
the MFP. The WorkCentre 6400 is also able to handle busy volumes,
with print speeds up to 32 ppm color/37 ppm mono, and offers basic
nishing,PrintAroundandIDCardCopy.
Mid-range
Mid-range comprises products sold to enterprises of all sizes, principally
through dedicated Xerox-branded partners and our direct sales force.
We offer a wide range of multifunction printers, copiers, digital printing
presses and light production devices that deliver flexibility and advanced
features.
In 2010, our Mid-range business continued to build on our position in
the market by:
• Enhancing our already strong product portfolio, making color more
affordable, easier to use, faster and more reliable, while maintaining
our leadership position in black-and-white
• Driving to a leadership position in the combined color page printer and
color MFP market segments
• Offering a complete range of services and solutions in partnership with
independent software partners that allow our customers to analyze,
streamline, automate, secure and track their document workflows.
Our strategic product groups are as follows:
Entry
Entry comprises products sold principally to small and mid-size
businesses through a worldwide network of independent resellers, and
includes desktop monochrome and color printers and multifunction
printers(“MFPs”)rangingfromsmallpersonaldevicestolarger
workgroupprintersdesignedtoservetheneedsofdemandingofce
users. In 2010, we continued to build on our position in the market by:
• Leveraging the market transition from larger centralized devices
to more-affordable desktop-centric devices with a full portfolio of
products
• Making high-quality desktop color more affordable and easier to use
for small businesses and large enterprises alike
• Expanding our channel reach, partner programs and capacity to
support the needs of the SMB market.
Technology Revenue Mix
• 56% Mid-range
The Mid-range business comprises a wide range of
multifunction printers, copiers, digital printing presses,
and light production printers and copiers sold to enterprises
of all sizes.
• 22% Entry
The Entry business comprises products sold principally
to small and mid-size businesses.
• 22% High-end
The High-end business provides high-end digital monochrome
and color systems designed for customers in the graphic
communications industry and for large enterprises.
56%
22%
22%