Xerox 2010 Annual Report Download - page 13

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11Xerox 2010 Annual Report
Our Strategy
We are well-positioned to lead in the markets in which we participate.
Our strategy leverages our core strengths to drive growth within our
segments and lines of businesses.
Our core strengths include:
•
Our Brand – We have a strong and well-recognized brand that is known
by businesses worldwide for delivering industry-leading document
technology, services and solutions.
• Global Presence – Our geographic footprint spans 160 countries
and allows us to serve customers of all sizes to deliver superior
technology and services, regardless of complexity or number of
customer locations.
• Renowned Innovation – We have a history of innovation and, with
morethan10,200activeU.S.patentsandveglobalresearchcenters,
we are committed to continuing to lead in the document technology
industry and to leverage our technology into new service areas.
• Services Operational Excellence – We have an operational
excellence model that leverages our global delivery capabilities,
production model, incentive-based compensation process, proprietary
systemsandnancialdisciplinetodeliverproductivityandlower
costs for our customers.
We organize our business around two segments: Technology
and Services.
• Our Technology segment comprises our business of providing
customers with document technology and related supplies, technical
serviceandequipmentnancing.Ourproductcategorieswithinthis
segment include Entry, Mid-range and High-end products.
• Our Services segment is comprised of business process outsourcing,
information technology outsourcing and document outsourcing
services. Because we provide all three of these business services,
we are uniquely positioned in the industry, and we believe this allows
us to provide a differentiated solution and deliver greater value to
our customers.
Core Strengths Businesses Growth Drivers
Our Brand
Renowned
Innovation
Global
Presence
Services
Operational
Excellence
Xerox is Uniquely Positioned*
Accelerate
color transition
Extend lead in
document outsourcing
Advance customized
digital printing
Expand BPO and
ITO globally
Expand distribution
Leverage
innovation
Services
• Document
Outsourcing
• BusinessProcess
Outsourcing
• ITOutsourcing
Business Process
Outsourcing
Document
Outsourcing
Information
Technology
Outsourcing
* For a description of how we are uniquely positioned, see the Shareholder
letter on page 2, left column, last paragraph.