Wells Fargo 2013 Annual Report Download - page 21

 “I bank with Wells Fargo because
of the people. It’s high-tech with
the personal touch.”
WellsFargo is putting technology to work to help
customers like Thiri Einsi, a bookkeeper in Seattle.
Einsi works for a restaurant in the bustling South Lake
Union neighborhood. And her local WellsFargo store—
onthe high-tech campus of Amazon.com—combines
old-fashioned service with new technology to provide
topcustomer experience.
The store has a largely paperless workflow and oers
customers three choices: self-service, assisted service, 
or full service. That suits Einsi just fine. “I love all the
technology,” she said, “and I’ve used all three options.
ButI bank with WellsFargo because of the people.
It’shigh-tech with the personal touch.” 
For example, tellers have scanners to image checks.
Sowhen Einsi is in a hurry and needs to deposit several
checks, the teller simply asks her to swipe her debit card 
in the PIN pad and tap the screen. 
Like all WellsFargo stores, South Lake has smart
ATMswith shortcuts that remember customers’ frequent 
transactions. But that’s not all. Customers at this store
can access WellsFargo mobile, or any site on the internet,
through a complimentary Wi-Fi hotspot. And the bankers 
here have secure wireless tablets. 
Store Manager Michael Kleckner said, “Tablets help to
enhance the customer experience and really show how
we’re using technology to empower people.” 
Clio Tarazi of Santa Rosa, California, agrees. While using
the WellsFargo ATM in her neighborhood, Tarazi was
delighted to see a “Happy Anniversary” message noting her
39years as a customer. The personal message on the ATM
screen “evoked memories of my father who helped me
open my first checking account before I went to college.
“It really showed how technology can humanize an
ATMexperience,” she said. 
Thiri Einsi with Wells Fargo’s Michael Kleckner | Seattle, Washington
Clio Tarazi | Santa Rosa, California
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