Wells Fargo 2012 Annual Report Download - page 3

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THE POWER OF A CONVERSATION
At WellsFargo,
every conversation
isimportant.
Like the conversation between small business customer Shua Xiong, owner
of Golden Harvest Foods in St.Paul, Minnesota, and banker Abby Ward.
Their talk eventually resulted in the remodeling of Xiongs store, which
WellsFargofinanced.
Conversations are also a beginning because they often lead to something more.
Adeeper relationship. A great idea. A way to solve a problem. That happened over
the course of their relationship when Ward recommended treasury management
and equipment finance services to help meet Xiongsneeds.
Relationships like these are a WellsFargo staple because they help our
customers succeedfinancially.
Today, WellsFargo serves one in three U.S. households and can provide just
about any financial service an individual or business requires. We serve
customers incommunities across the country through our 9,097stores, and
weare the fourth largest in assets among U.S. banks. We got to this place
because we continue to believe in the personaltouch.
And that starts with a conversation.