Vodafone 2009 Annual Report Download - page 25

2007 2008 2009
1.6
1.9
2.7
Vodafone Group Plc Annual Report 2009 23
Business
Fixed services
Fixed broadband:• Offered mainly
through DSL technology. Available
in 12 countries.
Fixed line voice: • Allows consumer
and enterprise customers to make
fixed line voice calls, using Vodafone
as their total communications
provider.
Office phone solutions: • Providing
enterprise customers of all sizes
with advanced office desk phone
functionality integrated with their
mobile services.
Other services
Incoming roaming:• Allows customers
of other mobile operator to roam on
Vodafone’s network using voice or
data services.
Wholesale MVNO: • Mobile virtual
network operators offer services using
Vodafone’s network. New agreements
signed during the 2009 financial year
included ERG Petroli in Italy, Telecable
and Hits in Spain and Lebara in the UK.
Business managed services: •
Vodafone is developing new ways
of enabling business customers to
mobilise and increase the efficiency
of their workforce. Includes secure
remote access allowing employees
to access their company network on
the move.
Advertising:• Generated by
partnering with advertising specialists
in individual markets. Includes
capabilities such as WAP banners and
advertising embedded in messages.
At 31 March 2009, introduced in
18 markets.
Fixed and other services
During the 2009 financial year, Vodafone continued to diversify and expand the
services it provides to assist customers in meeting their total communications
needs and provide additional revenue streams to the Group.
4.6m
fixed broadband customers 12 markets offer fixed
broadband services
18
markets have introduced
mobile advertising
Connectivity
services
Provides laptop and •
PC users simple and
secure access to
the internet and
business systems.
Includes email, •
corporate
applications,
company intranets
and the internet
for customers on
the move.
Available through •
Vodafone Mobile
Broadband devices
and certain handsets.
Internet
Offers easy to use and secure customer •
browsing.
Users can access the internet on their •
mobile via Vodafone live! or web browsers.
Transparent pricing available through •
Vodafone’s “Internet on Your Mobile”
unlimited browsing tariff. Instant
messaging available with Yahoo! and MSN.
Offers integrated services from leading •
internet brand partners, including
YouTube, eBay, Google and Google Maps™.
Allows customer access to a wide range •
of media content:
– full track music downloads with more
than 2 million songs available;
– global games portfolio offers popular
titles and the latest games; and
– mobile TV, available with an average
of 27 channels.
Data roaming
Allows Vodafone’s •
customers to use the
Group’s services on a
mobile network when
travelling abroad.
Growth supported •
by simple, easy to
understand pricing.
More than two thirds •
of laptop roamers use
transparent daily and
monthly tariffs rather
than pay per megabyte.
Applications
Vodafone Email Plus, •
Windows Mobile®
Email from Vodafone
and BlackBerry from
Vodafone provide
business customers
with real time
handheld access to
email, calendar,
address book and
other applications.
Suitable for •
consumers and
enterprises, from small
start up companies
to multinational
corporates.
Data
The Group offers a number of products and services to
enhance customers’ access to data services including
access to the internet, email, music, games and television.
25.9%
organic data revenue growth 19.0m mobile internet users
in Europe
3.5m
mobile email
customers
11
markets offer a daily
roaming tariff
£3,869m
Fixed and other service revenue
(2008: £2,805m, 2007: £2,373m)
£3,046m
Data revenue
(2008: £2,119m, 2007: £1,405m)
Fixed line revenue
(£bn)