Vodafone 2009 Annual Report Download - page 23
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Vodafone Group Plc Annual Report 2009 21
Vodafone offers voice, messaging, data and xed broadband services through multiple solutions and supporting
technologies to deliver on its total communications strategy. The advancements in 3G networks and download
speeds, handset capabilities and the mobilisation of internet services have contributed to an acceleration of data
services usage growth.
Services and devices Business
Handsets
A wide ranging handset portfolio covers different •
customer segments, price points and an increasing
variety of designs.
67 new models released in the 2009 financial year.•
16 exclusive devices launched, including the •
BlackBerry Storm touch screen device.
iPhone launched in 11 markets. •
15 consumer handsets available under Vodafone’s •
own brand in 29 markets.
3G handsets accounting for 42% of total handset sales. •
Expanded business portfolio with BlackBerry Curve™.•
Vodafone Mobile Broadband
Provides simple and secure access to the internet •
and to business customers’ systems such as email,
corporate applications and company intranets.
The Vodafone Mobile Broadband offers enhanced •
speeds up to 7.2 Mbps downlink and up to 2.0 Mbps
uplink by utilising HSPA technology.
A wide variety of laptop models are available with built •
in 3G broadband and Vodafone SIM cards fitted at point
of manufacture. Vodafone’s partners Dell and Lenovo
fit a Vodafone SIM at point of manufacture.
All Vodafone Mobile Broadband USB modems and USB •
sticks are exclusive designs and benefit from “plug and
play” software. Their ease of use and attractive designs
support their deployment through consumer channels.
A number of netbooks are available with built in 3G •
broadband, which are much smaller and lighter than
a regular laptop, including the new Dell mini 9 netbook.
DSL routers
Allow customers to access the Group’s fixed •
broadband services.
Used by both consumer and enterprise •
customers, particularly SoHo’s and SMEs.
Wired and wireless routers available. •
Devices
Vodafone offers a wide range of devices such as handsets,
mobile data cards and mobile USB modems.
10.7m
Vodafone branded
handsets shipped
4.5m
PC connectivity devices
Product focus: BlackBerry Storm
First touch screen device from BlackBerry •
available to Vodafone’s customers in
14 markets, exclusively in 11.
Won best mobile technology •
breakthrough award at
the 2009 GSMA global
mobile awards.
Product focus: Vodafone Mobile
Broadband USB modem
Won the iF design award recognising •
best product design in the world, run
by the International Design Forum in
Hanover, Germany.
Product focus: Vodafone
branded handsets
15 consumer handsets available •
under Vodafone’s own brand in
29 markets.