Vodafone 2009 Annual Report Download - page 24

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22 Vodafone Group Plc Annual Report 2009
Services and devices continued
SMS and MMS
Allows customers to send and receive •
text messages as well as multiple
media, such as pictures, music, sound,
video and text.
Usage growth of 30.9% in the year •
ended 31 March 2009, driven by
marketing and value focused pricing.
Incoming voice
Principal features
Generated when a •
Vodafone customer
receives a call from
a user on another
network.
Fees paid by •
operators based on
termination rates
primarily determined
by local regulators.
Voice roaming
Principal features
Allows Vodafone’s •
customers to make
calls on other
operators’ mobile
networks while
travelling abroad.
International coverage •
expanded during
the year.
Vodafone Passport •
offers great value
to travellers.
Product focus:
Voice
Voice services continue to make up the largest portion of
the Group’s revenue and a wide range of activities have been
undertaken over the past year to stimulate growth in voice usage.
Messaging
All of the Group’s mobile operations offer messaging services,
allowing customers to send and receive messages using mobile
handsets and various other devices.
£26,906m
Voice revenue
(2008: £24,151m, 2007: £21,597m)
£4,473m
Messaging revenue
(2008: £3,967m, 2007: £3,496m)
Outgoing voice
Principal features
Fees charged to a •
Vodafone mobile
customer who
initiates a call.
Many different tariffs •
and propositions
available, targeted at
different customer
segments.
Relatively stable as a •
proportion of Group
service revenue as
higher usage offsets
price pressures.
2007 2008 2009
168.4
274.8
359.1
Tariffs:
Wide range of tariffs and propositions •
on offer.
Include a range of unlimited value •
offers, which have been particularly
appealing to customers and stimulate
voice usage growth.
Vodafone Passport:
Enables customers to “take their •
home tariff abroad” offering greater
price transparency and certainty
to customers.
12.5%
reduction in outgoing average price
per minute
2007 2008 2009
66.6
132.4
162.7
22.5m
Vodafone Passport customers
Outgoing voice usage
(billions of minutes)
Incoming voice usage
(billions of minutes)
SMS usage
(billions of messages)