Vodafone 2009 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2009 Vodafone annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

Vodafone Group Plc Annual Report 2009 13
Business
.
Marketing and
distribution page 20
Services and
devices page 21
Voice
Vodafone’s core service to customers is to
provide mobile voice communications and
this continues to make up the largest
proportion of the Group’s revenue.
Messaging
Allows customers to send and receive
text, picture and video messages using
mobile devices.
Data
The Group offers email, mobile connectivity
and “Internet on Your Mobile” to enhance
customers’ access to data services.
Fixed line
Provides customers with fixed broadband
and fixed voice and data solutions to meet
their total communication needs.
Other
Includes mobile advertising and business
managed services as well as incoming
roaming and wholesale MVNO.
Marketing and brand
Vodafone has continued to focus on
delivering a superior, consistent and
differentiated customer experience through
its brand and communication activities.
Customer delight index
Tracks customer satisfaction and identifies
the drivers of customer delight.
Sponsorship
The Group’s global sponsorship strategy,
with central and local sponsorship
agreements, has delivered strong results
across all Vodafone markets.
Handsets
The Group has a wide ranging handset
portfolio covering different customer
segments, price points and an increasing
variety of designs.
Vodafone Mobile Broadband
Provides simple and secure access to the
internet and to business customers’
systems such as email, corporate
applications and company intranets.
Routers
Vodafone offers broadband services
through digital subscriber line (‘DSL’) and
supplies routers to enable customers to
access these services, in some cases with
mobile broadband built in for fast
activation and as backup.
Distribution
Direct distribution
Includes owned and franchise retail stores,
sales forces selling to enterprise customers
and, increasingly, the internet.
Indirect distribution
Includes third party service providers,
independent dealers, distributors and
retailers and mobile virtual network
operators (‘MVNOs’).
Enterprise
Small to medium enterprise (‘SME’) and corporate
The Group’s strategy is to become the total
communications provider of choice offering solutions
which bring together fixed and mobile voice and data
services into an integrated offer to the customer.
Multinational
Vodafone Global Enterprise (‘VGE’) manages the
relationship with Vodafone’s 270 largest multinational
corporate customers (‘MNCs’).