Vodafone 2009 Annual Report Download - page 145

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Vodafone Group Plc Annual Report 2009 143
Additional information
3G broadband 3G services enabled with high speed downlink packet access (‘HSDPA’) technology which enables data transmission at speeds of up to
7.2 megabits per second.
3G device A handset or device capable of accessing 3G data services.
Acquired intangibles Amortisation relating to intangible assets identified and recognised separately in respect of a business combination in excess of the
amortisation intangible assets recognised by the acquiree prior to acquisition.
Acquisition costs The total of connection fees, trade commissions and equipment costs relating to new customer connections.
ARPU Service revenue excluding fixed line revenue, fixed advertising revenue, revenue related to business managed services and revenue
from certain tower sharing arrangements dividend by average customers.
Capitalised expenditure This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised software costs.
Change at constant Growth or change calculated by restating the prior period’s results as if they had been generated at the current period’s exchange
exchange rates rates. Also referred to as “constant exchange rates”.
Churn Total gross customer disconnections in the period divided by the average total customers in the period.
Contribution margin The contribution margin is stated after direct costs, acquisition and retention costs and ongoing commissions.
Controlled and jointly controlled Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and the Group’s proportionate
share for joint ventures.
Customer delight The Group uses a proprietary ‘customer delight’ system to track customer satisfaction across its controlled markets and jointly controlled
market in Italy. Customer delight is measured by an index based on the results of surveys performed by an external research company
which cover all aspects of service provided by Vodafone and incorporates the results of the relative satisfaction of the competitors’
customers. An overall index for the Group is calculated by weighting the results for each of the Group’s operations based on
service revenue.
Depreciation and This measure includes the profit or loss on disposal of property, plant and equipment and computer software.
other amortisation
DSL A digital subscriber line which is a fixed line enabling data to be transmitted at high speeds.
Fixed broadband customer A fixed broadband customer is defined as a physical connection or access point to a fixed line network.
Handheld business device A wireless connection device which allows access to business applications and push and pull email.
HSDPA High speed downlink packet access is a wireless technology enabling network to mobile data transmission speeds of up to 7.2 megabits
per second.
HSUPA High speed uplink packet access is a wireless technology enabling mobile to network data transmission speeds of up to 2.0 megabits
per second.
Interconnect costs A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls a customer connected to a
different network.
Mobile customer A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not exist, a unique mobile telephone
number, which has access to the network for any purpose, including data only usage, except telemetric applications. Telemetric
applications include, but are not limited to, asset and equipment tracking, mobile payment and billing functionality, e.g. vending
machines and meter readings, and include voice enabled customers whose usage is limited to a central service operation, e.g. emergency
response applications in vehicles.
Mobile PC connectivity A connection device which provides access to 3G services to users with an active PC or laptop connection. This includes Vodafone
device Mobile Broadband data cards, Vodafone Mobile Connect 3G/GPRS data cards and Vodafone Mobile Broadband USB modems.
Net debt Long term borrowings, short term borrowings and mark-to-market adjustments on financing instruments less cash and cash equivalents.
Organic growth The percentage movements in organic growth are presented to reflect operating performance on a comparable basis, both in terms of
percentage of entity ownership and exchange rate movements.
Partner markets Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a range of Vodafone’s global
products and services to be marketed in that operator’s territory and extending Vodafone’s brand reach into such new markets.
Penetration Number of customers in a country as a percentage of the country’s population. Penetration can be in excess of 100% due to customers’
owning more than one SIM.
Pro forma growth Pro forma growth is organic growth adjusted to include acquired business for the whole of both periods.
Proportionate mobile The proportionate customer number represents the number of mobile customers in ventures which the Group either controls or in
customers which it invests, based on the Group’s ownership in such ventures.
Purchased licence amortisation Amortisation relating to capitalised licence and spectrum fees purchased directly by the Group or existing on recognition through
business combination accounting, and such fees recognised by an acquiree prior to acquisition.
Retention costs The total of trade commissions, loyalty scheme and equipment costs relating to customer retention and upgrade.
Service revenue Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, monthly access
charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone customers and interconnect charges for
incoming calls.
Termination rate A per minute charge paid by a telecommunications network operator when a customer makes a call to another mobile or fixed line
network operator.
Total communications revenue Comprises all fixed location services revenue, data revenue, fixed line revenue and other service revenue.
Denition of terms