Priceline 2010 Annual Report Download - page 74
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DOCUMENTS INCORPORATED BY REFERENCE
The information required by Part III of this Annual Report on Form 10-K, to the extent not set forth in this
Form 10-K, is incorporated herein by reference from priceline.com Incorporated’s definitive proxy statement
relating to the annual meeting of stockholders to be held on June 2, 2011, to be filed with the Securities and
Exchange Commission within 120 days after the end of priceline.com Incorporated’s fiscal year ended December
31, 2010.
priceline.com Incorporated Annual Report on Form 10-K for the Year Ended December 31, 2010 Index
Page No.
Special Note Regarding Forward Looking Statements .................................................................................................. 1
PART I
Item 1. Business ..................................................................................................................................................... 1
Item 1A. Risk Factors ............................................................................................................................................. 13
Item 1B. Unresolved Staff Comments .................................................................................................................... 30
Item 2. Properties ................................................................................................................................................. 30
Item 3. Legal Proceedings.................................................................................................................................... 31
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities ................................................................................................................. 37
Item 6. Selected Financial Data ........................................................................................................................... 40
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations .................. 41
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ................................................................. 65
Item 8. Financial Statements and Supplementary Data ........................................................................................ 66
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure .................. 66
Item 9A. Controls and Procedures .......................................................................................................................... 67
Item 9B. Other Information .................................................................................................................................... 68
PART III
Item 10. Directors, Executive Officers and Corporate Governance ....................................................................... 69
Item 11. Executive Compensation ......................................................................................................................... 69
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 69
Item 13. Certain Relationships and Related Transactions, and Director Independence ......................................... 69
Item 14. Principal Accountant Fees and Services .................................................................................................. 69
PART IV
Item 15. Exhibits and Financial Statement Schedules ........................................................................................... 70
Signatures ................................................................................................................................................................. 75
Consolidated Financial Statements .............................................................................................................................. 77