IBM 2013 Annual Report Download - page 22

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The IBM Strategy 21
WHAT WE SEE SHIFTING:
Social. Mobile. Security. They are empowering
people with knowledge, enriching them through
networks and changing expectations.
The phenomena of data and cloud are changing the arena of global
business and society. At the same time, rapidly growing mobile technology
and social business are giving birth to a new category of IT services and
capabilities, aimed at engagement with increasingly empowered individuals.
5 minutes
the response time users
expect from a company
once they have contacted
it via social media
84%
of smartphone users
check an app as soon
as they wake up
80%
of individuals are willing to
trade their information for
a personalized offering
2 /3
of US adults say they would
not return to a business that
lost their personal, confidential
information
84%
of Millennials say social and
user-generated content has
an influence on what they buy
70%
of Boomers agree