IBM 2013 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2013 IBM annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 154

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154

The IBM Strategy 19
2013
2012
2013
2012
$4.4billion
$2.6billion
$2billion
$1billion
In 2014, we will expand our
cloud footprint and capabilities.
In 2013 we grew our cloud revenue 69 percent, and we exited the year
with a run rate for cloud “as a service” double that of 2012.
Cloud “as a Service”
Revenue Run Rate
Cloud Revenue
IBM is investing $1.2 billion to expand a massive network
of local cloud hubs for businesses worldwide, to meet
growing demands for capacity, choice, compliance and
data residency.
Markets planned
to open in 2014:
Australia (2)
Brazil
Canada (2)
China (2)
France
Germany
India
Japan
Mexico
United Kingdom
United States (2)
Connecting applications via the cloud
“Cloud middleware services” are emerging to connect securely customer applications and
core enterprise systems such as finance, inventory or human resources via the cloud.
In 2014, we are opening up our entire enterprise software portfolio via BlueMix, a platform
to equip the tens of millions of corporate and web developers with an open environment
and tools to build enterprise-class cloud applications at consumer scale.
15
planned 2014
market expansions
40
total cloud data centers
across five continents