IBM 2013 Annual Report Download - page 2

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Dear IBM Investor:
What will we make of this moment—as businesses,
as individuals, as societies?
What will we make with a planet generating unprecedented
amounts of data? What will we create from—and with—global
networks of consumers, workers, citizens, students, patients?
How will we make use of powerful business and technology
services available on demand? How will we engage with an
emerging global culture, defined not by age or geography,
but by people determined to change the practices of business
and society?
To capture the potential of this moment, IBM is executing a bold
agenda. It is reshaping your company, and we believe it will
reshape our industry. In this letter I will describe the actions
we have taken and are taking, and the changed company
that is emerging from this transformation. I believe that if you
understand our strategy, you will share our confidence in
IBM’s prospects—for the near term, for this decade and beyond.
Let’s start with the phenomenon of our age—data.