Asus 2010 Annual Report Download - page 74

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2. ASUS will introduce energy management system forcefully to save energy and reduce
green house gas emission.
3. ASUS will continue to invest in green design, green procurement, green production,
and green marketing for fulfilling corporate social responsibility to the earth.
(IV) The responsive actions of ASUS to environmental regulations:
ASUS cares about environmental protection, perpetual application of resources, and
ecosystem issues; also, bases on the company’s environmental and occupational safety
and health policy to establish environmental protection and health management system in
order to substantiate ASUS’s on going concern with continuing improvement. ASUS
does not take the importance of “green design, green procurement, green production, and
green marketing” lightly and ASUS has initiated many tasks that are new in Taiwan and
leads to and activates the industry for on going concern. In addition to promoting
GreenASUS internally, the SERASUS is promoted to work with suppliers promoting
green supply chain, reinforcing green design, developing green products, encouraging
green products recycling mechanism and power-saving products design in compliance
with the global environmental protection equipments of WEEE, RoHS, and EuP; also,
ASUS has received international environmental protection citation and awards as a
leading green high-tech enterprise should be.
1. ASUS has complied with global environmental regulations:
ASUS has GreenASUS setup to monitor and to respond to global environmental
protection regulations including RoHs, WEEE, EuP, battery and packing material
application and waste management in order to comply with the requirements for
products shipped to the world directly and indirectly. ASUS has RoHS test equipment
available to have the components, work-in-process goods, and by-product tested; also,
to ensure the finished goods shipped complying with international environmental
protection standard.
2. The certification of environmental protection system:
In fulfilling the quality assurance of environmental protection system, ASUS’s Quality
Management System is stipulated in accordance with ISO and HSPM of IECQ QC
080000. ASUS has received the certification of IECQ QC080000 and IECQ hazard
substances procedure management system.
3. International environmental protection citation and award:
(1) Since ASUS computer was first awarded with the EPEAT Gold Medal in Taiwan
and the EU Flower first awarded in the world in 2008, ASUS has continuously and
aggressively promoted green products for environmental protection and has
demonstrated outstanding green designing concept. ASUS had received 67 Gold
Medals of EPEAT in 2010 including EeePC, EeeBox and displayer; also, several
models of notebook and tabletop computers received EU Flower marks. Moreover,
ASUS has also received Eco Mark in Japan and Eco-Label in Korea. ASUS U30
Notebook is the first notebook of the Top10 IT manufacturers to receive Eco Mark
in Japan.
(2) ASUS has based on carbon footprint standard ISO 14067-1(CD):2010 of the BSI to
complete lifecycle carbon emission investigation. A certificate for carbon footprint
certification of notebook computer is received from DNV in accordance with ISO
14067-1 (CD):2010. ASUS has further analyzed N51V carbon investigation,
adopted ecological design to introduce U53Jc notebook – U Bamboo in accordance
with the concept of green innovation. In addition to replace conventional plastic
material with natural bamboo, the product contains Super Hybrid Engine (SHE)