Asus 2010 Annual Report Download - page 63
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59
The market demand for light-weighted and thin notebook will continue to grow.
The surface of digital content industry and multimedia entertainment; also, the
increasing demands of game players, demand for 3D-multimedia and
high-performance video and audio will be activated. Multimedia entertainment will
sure increase the demand of high quality notebook accessories. The development of
notebook goes for not only the quality of “light-weighted, thin, small, and look” but
also “personalization, video and audio entertainment, wireless communication, and
green environment.”
2. Correlation of the upper-stream, mid-stream, and down-stream of the industry
In terms of the correlation of upper-stream, mid-stream, and down-stream of the
industry, upper-stream industry includes semiconductor (IC design, wafer foundry,
and testing and packaging), electronic parts (passive components, rectifier diode,
etc.), and others (LED, printed circuit board, connector, etc.). Mid-stream industry
includes optoelectronic (monitor, LCD, etc.), electronic parts (motherboard, VGA,
etc.), and computer peripherals (computer case, mouse, keyboard, etc.).
Down-stream industry includes the business of table-top computer and notebook
computer.
3. Product development trends
(1) USB3.0
AUSU 3.0 transmission technology reaches 5Gb per second transmission speed,