Asus 2010 Annual Report Download - page 195
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191
(1) Assist the headquarters and subsidiaries (Europe and America, Asia Pacific,
and China) worldwide to reinforce their responsive ability to risk and to
achieve the goal of ongoing concern.
(2) The contribution of risk management is in helping protect ASUSTeK brand
value for an amount equivalent to NTD13 billion, which was computed at
25% of the brand value of ASUSTeK. The core members for strategic
planning and enforcement of risk management include [Ongoing Concern
Office] Director, Deputy Director, and [Risk Management Center] Chief
Officer.
4. Action procedure of risk management
(1) Consider internal and external environment of the organization, justice or
competent authorities, competitors, and stakeholders including vendors and
investors with strategic risk management goal defined.
(2) Conduct risk identification and risk quantification.
(3) Compute the company’s risk appetite (tolerable and intolerable standard) in
accordance with the probability of risk and the loss resulted from the risk.
(4) Determine the company’s most adequate risk response strategy in accordance
with the cost benefit analysis.
(5) The management of the Risk Control & Contingency Commission is
responsible for risk control and procedure improvement.
(6) Follow up the outcomes of risk control.
The enforcement of the aforementioned stable procedure helps secure the company’s
brand image, enterprise reputation, and value creation; also, fulfill stockholder’s
expectation.
5. Affiliate’s business ethics review process
The review panel formed by Risk Control & Contingency Commission will
interview with business process of all external supplier and associates of ASUS’s
subsidiaries worldwide to qualify them as a supplier and to ensure the clerks
following business ethics and anti-bribery policy.
Risk Control
& Contin
g
enc
y
Commission
<Business Ethics
Review> External
suppliers
VII. Other material events: None