Asus 2010 Annual Report Download - page 15

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computer that is different from convention table-top computer.
N
ovember 2008 The tough Japanese market was conquered by the easy-to-learn and easy-to-use
Eee PC! According to the survey in November of the most creditable 3C survey
company, Business Computer News (BCN), EeePC was the champion in sales of
Notebook and the most popular product of the year by the Japanese lifestyle and
fashion magazine DIME.
December 2008 ASUS Eee PC was named the product of the year by Forbes and Stuff Magazine
in the U.K., the Japanese lifestyle and fashion magazine Dime gave the Eee PC
top product honors. Sweeping from the west side to the east side of the Atlantic,
America’s benchmark on-line retailer Amazon also selected the Eee PC as the
most popular Christmas gift and recommended by 13 medias as the best gifts to
give noted how consumers loved the high mobility of the Eee PC. Spanning
Japan, Taiwan, Europe and the U.S., there is no place in the world that has not felt
the effect of the Eee PC.
January 2009 According to the 24
th
“ideal brand in the mind of consumers” survey of
Management Magazine V. 451 and the “ideal brand in the mind of businessmen”
of Today V. 626,
February 2009 ASUS Computer and the world leading GPS brand Garmin announced the
establishment of a strategic alliance to launch a joint Garmin-ASUS brand smart
phone that combines leading smart phone and GPS technology.
March 2009 Eee PC™ series ha
d
b
een the top-three models on the shopping lis
t
of the
benchmark online mall “AMAZON” for more than once. The newly launched
1000HE model of Eee PC™ had taken up the top-two spots with successful
pre-order. It had evidenced the popularity of Eee PC and ASUS had owned the
heart of American consumers with Eee PC™.
March 2009 Global design prize “reddot” was awarded in Germany. ASUSTeK had
b
een
awarded with industrial design awards in recent years including “Product Design
2009 Winners” this year for the five products of Eee PC S101, Eee Keyboard PC
innovative computer, S121 notebook, P30 notebook, and innovative “chocolate
keyboard.”
April 2009 ASUSTeK was the biggest winner in the 3r
d
Annual Taiwan Excellence Award for
three consecutive years where a total of 53 products received the Excellence
Award, in which, Eee PC S101 was awarded with the “Gold Award” this year
while ASUS Bamboo U6V and P552w smart phone were warded with “Silver
Award.”
April 2009 ASUSTeK launched the energy-saving motherboards P5Q PRO Turbo and P5Q
Turbo on the Earth Day. P5Q PRO Turbo and P5Q Turbo were designed with
unique Xtreme Phase power design and ASUS 2nd generation EPU smart
energy-saving chips to save power consumption; also, allow the system to monitor
automatically, adjust power supply, reduce temperature, and increase power
efficiency up to 96%.
April 2009 ASUSTeK was reckoned as the canon of green products to the world by CNN and
TIME Magazine. Eee PC 1000HE was appraised by CNN in the program of ”Your
Green World”. ASUS Bamboo U6V was awarded” Green Design 100” by TIME
Magazine for the artistic design and environmental protection value.
May 2009 ASUSTeK introduced the thinnest mini notebook – Eee PC 1008HA seashell!
Seamless Eee PC 1008HA seashell gave a sense of fashion, which was originated
from the idea of seashell, weighted only 1.1kgs, sexy slim body with only 18mm
in thickness, 92% Baby Touch keyboard, and power-saving 10.1” LED display.
May 2009 ASUSTeK was ran
k
ed No. 1 for “
p
roduct and service quality” and “innovation” in
the “Asian Business 200” by Wall Street Journal in Asia. ASUSTeK was ranked
No. 2 for “domestic industry” in the “Asian Business 200,” which was the highest
ranking in the 3C industry.
June 2009 ASUSTeK was the winner with three products including “Game Republic” ASUS
G51 Notebook, digital Eee family member EeeNAS PC, and Garmin-Asus
nüvifone G60 navigator mobile phone awarded in the “Best Choice of
COMPUTEX.”