Asus 2010 Annual Report Download - page 67

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system. By providing elements with automatic phase switching (including CPU,
VGA Card, memory, chips, hard drive, and fans), EPU is able to provide adequate
power supply by smart acceleration and overclocking in order to save power and cost.
USB3.0 becomes global standard for new generation digital data transmission. In
addition to have the motherboard converted at once, ASUS has True USB 3.0
released comprehensively by leading technology that is ten times faster than USB2.0
and it is easy to share, download, and make backup. It is with twice of bandwidth and
34% more effective than other USB3.0 solution.
ASUSTeK had sold 21.6 million pieces motherboards in 2010. If motherboard is the
soul of a computer, VGA drawing card and CD ROM are the body and extremes of a
computer. ASUSTeK had managed to kept competitors in distance in 2010 by the
“Lion King” strategy. ASUSTeK had led VGA and CD ROM to a new territory that
symbolized several more “Lion Kings” of the enterprise. ASUSTeK has declared to
activate the “55 Project” aiming to take up 50% market share of motherboards in
2014. ASUSTeK has introduced excellent products with high quality, high
performance, and high cost-performance value to the upper-stream, mid-stream, and
lower-stream market. ASUSTeK is determined to be dominant in global motherboard
market and construct its lion kingdom of technology.
(2) Market demand and supply of NB:
The prevailing rate of notebook is growing rapidly in the world. ASUSTeK has been
in the business for twelve years and has performed wonderfully in the sense of
product quality, R&D technology, and business development. According to the
statistical data of 2010Q4 of international market survey institutes, ASUS notebook is
on the Top-Six list with 10.9 million notebook computers shipped in 2010
representing 60.29% growth from the year before; also, 6 million EeePC in 2010
representing 11% growth from the year before. ASUSTeK had done well with both
products in market. AUSU NB is challenging for higher market share and becoming
the Top-four brands worldwide and eventually on the Top-Three computer brands.
(3) Short-term development of IT industry:
On the arrival of Cloud Computing era, ASUSTeK plans to introduce a series of
Cloud Computing related services and products with a specific solution designed for
the cloud computing of mobile computation, multimedia entertainment, and
eCommerce and the quality of portability, easy to use, connection, and service in
depth reinforced in order to provide users with a boundary-free and timeless
convenient life and information at fingertip. Professionals may apply cloud
computing business tool freely to explore business opportunities, upgrade
competitiveness, and share rich and diversified multimedia entertainment with family
members.
ASUSTeK has managed to introduce pioneering convenient service in the field of
cloud computing since the introduction of Eee PC™ in 2007. ASUSTeK is a leading
brand in cloud computing terminal installation and with the most comprehensive
product solutions: notebook, nettop, e-books, super personal computer, home server,
storage equipment, video and audio player, and state-of-the-art communication
products that allow users enjoying the convenience provided by cloud computing and
information flowing through the diversified equipment freely. ASUS marketed Eee
Pad in 2010 including Eee Note and electronic reader; hopefully, become the Amazon
of Chinese someday.