Asus 2010 Annual Report Download - page 65

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61
(III) Research and Development
ASUS has striven in R&D since the day of incorporation to control self-developed
technology for the R&D, production, and marketing of advanced MB, Graphics Cards,
Notebook, Eee PC, Server, mobile phone and to develop 4C (computer, communication,
consumer electronics, and automobile electronics) integrated products. ASUS has ATEC
setup in 2003 and with three R&D divisions setup including broadband wireless
communication, wireline / wireless exchanger, and VCD / DVD key technology. For
ASUS, R&D Division and R&D Center work together reciprocally. R&D Center focuses
on technology study and commercialization of creativity. R&D Center is entrusted with
the responsibility to conduct preliminary study and assessment on the software and
hardware key technology, module, and applied program development platform in depth
for the reference of R&D director in judging technology movement and selecting partners.
R&D Division focuses on system integration and product introduction and
commercialization. Technology is transformed into income eventually; also, part of the
income is contributed to the creativity or technology supplier reasonably. R&D Center
will be operated permanently under such a positive cycle. The attention of and incentives
provided by the company’s management will allow ASUS to recruit R&D talents for
technology R&D continuously. In the constantly changing computer world, the company
has key technologies and leading products to compete in market and to create product
value. ASUS was with a R&D expense of $3,872,383 thousand booked in 2010.
ASUS is known for fast product R&D and Time to Volume. ASUS leads the industry to
develop advanced products successfully and with the following new products to show
for:
1. Product R&D in 2010:
a. Super thin high-performance notebook
b. Multimedia video and audio entertainment notebook
c. Advanced 3D imagery display notebook
d. Advanced 3D imagery LCD screen
e. Hybrid phase design advanced energy-saving motherboard
f. GPS smart phone
g. EeeTop new generation All-in-one computer
h. EeePC touch panel and long-lasting simple computer
i. Eee Keyboard PC home computer
j. New Eee series playstation
2. R&D planned in 2011:
a. Digital control wireless transmission technology dual core CPU MB
b. Advanced 3D image display and wireless TV transmission graphic card
c. Intelligent phone GPS
d. Ultra Mobile PC
e. High-speed router / exchanger / firewall / VPN
f. New-generation advanced server
g. Professional LED display
h. WiMAX broadband products
i. Eee PC touch, long-lasting computer