Asus 2010 Annual Report Download - page 6
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2
ASUS had transformed for the second time two years ago by holding a humble attitude and through the
effort of the management and the staff while facing the worst defeat in the financial crisis then. The
impressive progress in products, marketing, innovation, and supply chain is observable. The gap between
ASUS motherboard and the second-best supplier is widened; again, ASUS has shown the elegant
demeanor of a “Lion King.” In terms of consumer mobile PC, ASUS is on the top-three list. The first
introduced ASUS Eee pad computer has performed well at the CES. On the Top-Ten pad computers list
of Bloomberg Businessweek, ASUS has taken two spots of the Top-Three list. ASUS is moving towards
the global branding of “Lion King.” ASUS has chosen the tough path intentionally for it is the path of
innovation and excellence. ASUS believes the dedication to quality for the enjoyment of consumers will
eventually be transformed into market share and consumer loyalty.
Information industry faces severe challenges in the year to come; however, variables and
opportunities usually go hand-in-hand. We believe that we will be able to secure the best strategic
position and walk towards the goal of “the most respected company in the new digital era” with our
innovative products while facing the constant change in information industry. Based on the global
economic outlook, industry conditions and forecast institutions, the goal is to sell 20 million units of NB
in 2011. We would like to thank you for your support. ASUS will sure work hard to achieve the sales
target for the benefit of shareholders.
Wish you a good health and good life!
Sincerely yours,
---------------------
Chairman