Asus 2010 Annual Report Download - page 69
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65
Footprint, and EU Flower certification in 2010 evidencing ASUSTeK’s endless
effort in power saving and environmental protection.
Moreover, ASUSTeK expects have a more flexible and efficient organizational
operation with three business groups formed including: System business group, open
platform business, and handheld business in order to collect recourses and respond
to market changes with responsive measures. Each business group will then be able
to focus on improving procedure, form optimal strategy, and execute strategy
completely.
ASUS will continue to have recourses used for the products with economic scale
and competition advantage; also, to support the three business groups with the most
competitive product lines and sales channels. ASUS is dedicating itself to provide
consumers with better products and services; also, to upgrade the brand value in the
mind of consumers, finally, to turn consumer’s brand recognition into market share.
Operating environment
(1) Advantages
a. ASUSTeK demonstrates R&D capability and introduces the first notebook and
motherboard compatible with USB 3.0 ahead of competitors in the sense of
advanced technology development with business opportunity and leading position
secured.
b. Comprehensive notebook and motherboard related components industry is
constructed breaking free from the technology restriction of Japan and Korea.
ASUSTeK is able to cope with the rapid growth of motherboard and notebook
computer in the sense of production.
c. ASUSTeK dedicates itself to the tasks of environmental protection, power saving,
and earth ongoing concern. Several innovative products are launched at CES and
Cebit international exhibitions this year with the core green technology for the
appreciation of the media from all over the world. ASUSTeK has innovative green
energy applied to the R&D and production of notebook computer, Eee PC™, Eee
Box, LED backlight screen, and motherboard that shall help gain leverage in
business opportunity and market under the surge of green environmental
protection.
(2) Disadvantages
The significant fluctuation of exchange rate in both directions has affected exporting
business negatively.
(3) Responsive strategies
Monitor exchange rate closely and adjust the position of foreign exchange to the
optimal level.
Internal conditions
(1) Advantages
a. Profound finance and sufficient funds
b. Profound inventory control and healthy turnover rate