Asus 2010 Annual Report Download - page 66
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62
j. Eee Top PC, Eee Box PC
k. Eee Note
l. Eee Pad
(IV) Long-term and short-term development plan
1. Short-term development plan
ASUSTeK will continue to exercise the brand spirit of “fabulous innovation and
quality perfection” to develop products with the quality of green technology,
multimedia video and audio entertainment, and Cloud Computing. The product
development cover three platforms with advanced digital technology and user’s
life experienced blend in: Open platform products including motherboard,
drawing card, play station, LCD, and network server; system products including
notebook and Eee PC™ Eee series; and handheld products including smart
navigation phone for consumer’s innovative design.
2. Long-term development plan
ASUS has become a 100% brand name company since 2008. For long-term
planning, the development of Digital Home and Media Center will be a new stage
for ASUS. ASUS is moving toward the integration of 4C communication,
information, consumer electronics, and automobile electronics. ASUS will stay
competing in the second-generation information war since Digital Home, Digital
Office, and Digital Person are the future.
II. Market analysis and the conditions of sales and production
(1) Market analysis
1. Sales regions
Unit: NT$ thousands
Year
Item
2009 2010
Subtotal Total Subtotal Total
Domestic operating income
Internal operating income
America / Canada
Asia Pacific
Europe
Africa
Net operating income
2,170,317
213,630,267
244,216
288,099
16,244,005
216,332,899
232,576,904
427,623
279,328,169
42,203
64,722
16,561,586
279,862,717
296,424,030
2. Market share and market demand and supply and market growth
(1) Market demand and supply of computer components
The MB of ASUS took up the largest market share worldwide in 2010 with the
strength of excellent R&D capability, scale of mass production, comprehensive
supply chain of upper-stream and down-stream components, product quality, and
competitive production cost.
Energy saving is the fundamental goal of ASUS throughout the process of production.
ASUS is the first one to develop EPU with power source adjusted smartly and
instantly by detecting PC loading in order to supply energy effectively to the entire