Asus 2010 Annual Report Download - page 70

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c. The R&D technologies and talents of ASUS are world class; also, the technology
of ASUS dominants the industry.
d. The strategic planning of ASUS is with profound and moderate vision; also,
market trend matches up industrial development.
e. Talents are assets of ASUS. ASUS has improved employee’s welfare and salary
and welfare facilities constantly to keep employee’s morale high and employee’s
performance outstanding.
(2) Disadvantages
ASUS grows significantly in both business operation and organizational structure;
therefore, it is crucial to improve the management effectively.
Product and technological development
(1) Advantages
a. ASUS is with a strong R&D team for the development of MB, Graphics Cards,
CD-ROM, NB, server, desktop computer, Intelligent Navigation phone, wireless
broadband mobile device, and Eee series. The excellent R&D talents of ASUS are
known in the industry and with many patents received and many products in
development constantly.
b. The department heads and the management of ASUS are mostly with technological
background; moreover, they understand industrial trend and product development
technology well; therefore, they are able to take advantage of the development, to
plan product lines in depth, to apply recourses effectively, and to generate added
value.
c. ASUS has contributed significant R&D and marketing resources to promote the
star product Eee Pad in order to develop products with the merits of good price,
cosmetic design, industrial design, light weight, and easy interface.
(2) Disadvantages
The sales channel of mobile device is different from the one for information products;
therefore, it is necessary to have the sales channel for mobile device developed.
Sales and marketability
(1) Advantages
a. Under a profound sales management plan, ASUS has products distributed to all
areas evenly; therefore, negative economic development in any area will not cause
critical loss to ASUS. The said balanced market development does provide ASUS
with the best risk management.
b. Chinese and Russian market are with significant growth in recent years; therefore,
ASUS has deployment arranged progressively and does expect to perform well
this year with the emerging business opportunities in the said areas.
c. French market, Italian market, German market, and Russian market are the
developed regions in Europe. Since 2002, ASUS motherboards still come out on
top, ranked highest in the first place in global market share. In terms of notebook
computer, ASUSTeK is ranked number one in Taiwan, number three in Europe,
number two in China, number one or two in Eastern Europe, and number three in
Western Europe; also, is ranked world number six worldwide. In terms of global
network service, forty-nine official websites are constructed in twenty-six