Volvo 2004 Annual Report Download - page 49

Volvo in the society 47
traffic safety. One project, Transitando,
involves students from 355 schools and
has received numerous awards.
Share the Road
In the US, Mack has sponsored the
American Trucking Association’s highway
safety program “Share the Road” for the
past five years. The goal of this initiative is
to increase traffic safety by educating
motorists on how to safely share the road
with trucks. .
www.atasharetheroad.com
Volvo Adventure
In partnership with the UN’s environmen-
tal program, UNEP, the Volvo Group runs
an educational program in environmental
issues. The program, called Volvo
Adventure, targets young people aged
between 10 and 16. Each team works on
a project aimed at involving and improving
the environment in their school or local
community.
www.volvoadventure.org
Young Enterprise
Volvo supports the non-profit organization
Young Enterprise (UF), which has been
working since 1980 to introduce the spirit
of enterprise and involve the business
community in the Swedish educational
system. Young people are given an oppor-
tunity to develop creativity, enterprise and
entrepreneurship. In consultation with
1,000 instructors and 2,500 advisors
from industry, 10,000 young people oper-
ate their own UF businesses each year.
www.ungforetagsamhet.se
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The Green Car
The Green Car is a major automotive
engineering collaboration between the
Swedish government and Swedish ve-
hicle manufacturers. The goal is to meet
the increasing environmental demands
and more intense international competi-
tion by strengthening national abilities for
innovation in the technology sector. The
emphasis is on the development of new
engines and alternative fuels.
www.pff.nu
Sponsorship
Sport and culture have been the focus of
Volvo’s sponsorship activities since the
1970s. The activities that Volvo chooses
to sponsor have commonalities with our
customer groups. The goal of sponsor-
ship is to create deeper relationships with
our customers and to reinforce the Volvo
brand.
Volvo currently has five long-term
sponsorship commitments: Volvo Ocean
Race, the golf tournaments Volvo Masters
in Europe and Asia and Volvo China
Open, the Gothenburg Symphony
Orchestra, the Gothenburg Opera and the
Nobel Museum in Stockholm. In addition,
Renault Trucks sponsors the Olympique
Lyonnais soccer team. Volvo also
sponsors about 45 individual sport and
cultural events each year.
www.volvooceanrace.org
www.sponsorship.volvo.com
www.gso.se
www.opera.se
www.nobelprize.org/nobel/
nobelmuseum
www.olweb.fr
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The Volvo Group is a major employer in
many of the communities in which our
production and development sites are
located and is therefore an important part
of society. Together with local authorities,
voluntary organizations and private citi-
zens, we try in various ways to contribute
to a positive development.
As a global company with operations
connected to transport, we participate in
a large number of forums around the
world, dealing with transport-related
issues.
We believe that new technologies and
systems have the ability to make trans-
ports serve society in a more efficient
way, with less negative effects on people
and environment. Thus, we strive to main-
tain a positive and open dialog about
these opportunities with authorities and
other stakeholders to support a sustain-
able development.
Sharing knowledge with other stake-
holders is one of the major strategies for
our projects and partnerships. One exam-
ple of such activities is our Future Urban
Transport foundation, in which we
exchange knowledge with universities
and research institutes.
The Group collaborates also extensive-
ly with universities and colleges in a large
number of countries and has initiated
several projects of social interest.
Volvo Traffic Safety Program in Brazil
In Brazil, Volvo do Brazil has been operat-
ing a comprehensive program for the past
15 years to improve traffic safety in the
country. Among other activities, Volvo
works to educate young people about
VOLVO IS AN IMPORTANT
PART OF SOCIETY