Rogers 2011 Annual Report Download - page 81
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MANAGEMENT’S DISCUSSION AND ANALYSIS
Wireless Non-GAAP Calculations (1)
Years ended December 31,
(In millions of dollars, subscribers in thousands, except ARPU figures and adjusted operating profit margin) 2011 2010
Postpaid ARPU (monthly)
Postpaid (voice and data) revenue $ 6,275 $ 6,229
Divided by: average postpaid wireless voice and data subscribers 7,443 7,148
Divided by: 12 months 12 12
$ 70.26 $ 72.62
Prepaid ARPU (monthly)
Prepaid (voice and data) revenue $ 326 $ 297
Divided by: average prepaid subscribers 1,695 1,537
Divided by: 12 months 12 12
$ 16.02 $ 16.10
Blended ARPU (monthly)
Voice and data revenue $ 6,601 $ 6,526
Divided by: average wireless voice and data subscribers 9,1388,685
Divided by: 12 months 12 12
$ 60.20 $ 62.62
(1) For definitions of key performance indicators and non-GAAP measures, see the section entitled “Key Performance Indicators and Non-GAAP Measures”.
2011 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 77