Rogers 2011 Annual Report Download - page 21

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> Youth education
> Local shelters and food banks
> Community television
> Arts and culture
> Environmental stewardship
> Supplier code of conduct
> Responsible sourcing
> Wireless device recycling
> Paperless billing
TT
SUPPORTING
OUR COMMUNITIES
AND THE ENVIRONMENT
As one of Canada’s largest employers,
caring for and giving back to our
communities is vital. We support programs
that are dedicated to keeping children
and families nourished, safe and active
– children’s education and sports, the
recovery of lost children, local food banks
and community safety.
In 2011, we proudly introduced Rogers
Youth Fund, a corporate initiative that
supports and empowers at-risk Canadian
youth through education. This represents
Rogers‘ national commitment to help
Canada’s youth overcome barriers to
education, inspiring them to succeed in
the classroom and beyond through an
innovative range of educational programs
that provide academic support, including
after-school homework clubs, tutoring and
mentoring programs, alternative schooling,
and other essential tools.
We also sponsor a range of community
events in support of organizations such
as the Toronto Hospital for Sick Children,
Easter Seals and many more. Our 34 Rogers
TV cable stations produce thousands of
hours of local programming involving
over 29,000 community groups, donating
coverage of local charitable events as well
as advertising resources. And we sponsor a
variety of arts and culture initiatives which
highlight Canada’s artistic talent through
our support of art galleries, film and
television festivals, and literary awards.
As a particularly large purchaser of
electronics and paper, we pay special
attention to minimizing potential
environmental issues. In the procurement
supply chain, Rogers continually works
with its partners through its agreements,
relationships and code of conduct to
assure adherence to and enhancement
of sound sourcing, production and
recycling standards. And, as a service
provider who bills millions of customers
each month, we’ve been an early and
strong proponent of driving the adoption
of paperless electronic billing.
Our objective is simple yet crucial – to
ensure responsible, efficient use of natural
resources while reducing environmental
impacts and ensuring regulatory compliance
wherever we and our partners operate.
We also measure our own carbon footprint
and undertake initiatives to reduce our
greenhouse emissions where possible.
Rogers is committed to a broad array of community and sustainability initiatives, and is
an Imagine Canada Caring Company, committing at least 1% of net earnings before taxes
annually to charities and non-profit organizations through cash and in-kind donations.
2011 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 17
ROGERS GIVES BACK