Rogers 2011 Annual Report Download - page 19

Consumers today want access to a broad selection of
content – be it news, sports, or entertainment – and the
ability to view it on their screen of choice. They want to
easily access the same personalized experiences in the
home, at work or on the go.
Rogers has its roots in the media business, and today we’re
proud to be able to bring the best in entertainment and
information to our customers – TV, movies, sports, news,
episodic, multicultural, high-definition, shopping, social
networking and Internet content. It’s all complemented by the
more than 15,000 hours of local programming produced each
year by our 34 Rogers TV cable stations.
Our diverse array of content is reinforced by Rogers Media’s own
collection of category-leading Canadian broadcast, specialty,
publishing, sports and on-line properties. These include 55 radio
stations, the five-station Citytv network, and five multicultural
OMNI television stations. Our portfolio also includes Sportsnet,
Canada’s most multiplatform specialty sports services;
The Shopping Channel, the country’s only nationally televised
and on-line shopping service; and a collection of 54 leading
consumer magazines and trade publications.
And in addition to Rogers’ significant sports content rights, we
own the Toronto Blue Jays Baseball Club and the Rogers Centre,
Canada’s largest sports and entertainment facility.
Rogers knows that no matter where its customers are,
being in touch with friends, family and colleagues makes
their lives more connected. And being connected to the
information and entertainment that matters most makes
life easier and more enjoyable.
Rogers makes ‘place-shifting’ a reality. Today Canadians can
connect to their communications, information and entertainment
almost anywhere they want to be, easily and seamlessly. We’re
enabling a shift to where watching TV on the train, conducting a
virtual whiteboarding session from the beach, disarming a home
monitoring system from a smartphone, or answering a home
phone from 5,000 miles away are becoming everyday activities.
Customers are no longer restricted to their couch to watch their
favourite shows. They don’t have to pick up the phone to check
their voicemail. They don’t need to be in town to catch their local
news. They don’t have to be in their house to monitor their home
in real time. They don’t have to be at their PC to access their
e-mail. And they don’t have to wait by the phone to get their calls.
Businesses no longer need to work in traditional offices
because Rogers helps them to quickly set up virtual workspaces
for employees across the country – in branch offices or at
home – making sure that the office is where the employee is.
Connected around town or around the world, with complete
access to customers, colleagues, files and corporate applications,
today’s workers are as productive on the road as they are in the
office. Rogers makes it easier for customers to access the same
personalized information, communications and entertainment
experiences at work, at home and away, travelling to any of
approximately 200 countries around the world.
WITH ANY CONTENT IN ANY PLACE
2011 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 15