Rogers 2011 Annual Report Download - page 79

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MANAGEMENT’S DISCUSSION AND ANALYSIS
SUPPLEMENTARY INFORMATION: NON-GAAP CALCULATIONS
Operating Profit Margin Calculations
Years ended December 31,
(In millions of dollars, except for margins) 2011 2010
RCI:
Adjusted operating profit $ 4,716 $ 4,635
Divided by total revenue 12,42812,142
RCI adjusted operating profit margin 37.9%38.2%
WIRELESS:
Adjusted operating profit $ 3,036 $ 3,173
Divided by network revenue 6,601 6,526
Wireless adjusted operating profit margin 46.0%48.6%
CABLE:
Cable Operations:
Adjusted operating profit $ 1,549 $ 1,419
Divided by revenue 3,309 3,190
Cable Operations adjusted operating profit margin 46.8% 44.5%
Rogers Business Solutions:
Adjusted operating profit $86$40
Divided by revenue 405 452
Rogers Business Solutions adjusted operating profit margin 21.2%8.8%
Video:
Adjusted operating loss $ (23) $ (33)
Divided by revenue 82143
Video adjusted operating loss margin (28.0%)(23.1%)
MEDIA:
Adjusted operating profit $180$ 131
Divided by revenue 1,611 1,461
Media adjusted operating profit margin 11.2%9.0%
2011 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 75