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Lenovo Group Limited 2012/13 Annual Report
20
MANAGEMENT’S DISCUSSION & ANALYSIS
Idea Product Group
The Idea Product Group, which primarily focuses on the
consumer products, was propelled by continued strong
growth of the consumer PC segment in EMEA and NA
markets under the Group’s strategy to attack to gain share
in consumer business in the region. According to industry
estimates, Lenovo’s consumer PC’s unit shipments grew
22 percent year-on-year and its market share increased
by 3.1 percentage point year-on-year to 12.8 percent.
Lenovo became the number one PC company in the global
consumer desktop segment during the year under review.
The Group announced a series of new and stylish PC
products – such as the spectacular IdeaCentre Horizon
27, which offers multi-scenario solutions in one device
that combines a tablet PC and a 27-inch desktop PC
and provides “Phygital” gaming experience with E-Dice,
Joysticker and Striker. Horizon also won 15 awards in
the CES. Its new IdeaCentre Q190, the world’s smallest
full-function desktop PC that measures just 22mm (0.86
inches) wide, and the IdeaPad® Yoga 11 and 13, which
provide a flip-and-fold design to perform a 360 degree
rotation with their unique dual-hinge were also products
received encouraging feedback.
Notebook and Desktop Products
Lenovo achieved strong, balanced growth and market
share gains for both notebook and desktop PCs during the
fiscal year. Unit shipments for the Group’s notebook and
desktop PCs grew by 11 percent and 8 percent year-on-
year, respectively. Lenovo’s market share in the worldwide
notebook PC market increased 2.8 percentage points from
a year ago to 15.8 percent, while its worldwide desktop
PC market share increased by 2.3 percentage points to
15.1 percent in the fiscal year under review, according
to preliminary industry estimates. Lenovo maintained its
position as the second largest desktop PC player and
became the second largest notebook PC player in the fiscal
year.
Mobile Internet Products
Lenovo’s MIDH business posted strong unit shipments
growth during the year under review. MIDH revenue
contribution were up from 5 percent of the Group’s total
revenue from previous year to 9 percent in this fiscal year.
Lenovo’s market share in China smartphone increased by
7.0 percentage point from previous year to record-high
12.8 percent in the fiscal year under review and become
the number two smartphone company in China.
IdeaPhone K900
Id
IdeaCentre Horizon