Lenovo 2013 Annual Report Download - page 13

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2012/13 Annual Report Lenovo Group Limited 11
PIO
NE
ER
PIO
These organizations will be supported by a lean, efficient
integrated operations team that will continue to drive
speed and efficiency in our end-to-end business
model, particularly by executing our vertical integration
strategy. This means enhancing our in-house manufacturing
capability, building closer partnerships with strategic
suppliers and partners, and ensuring Lenovo continues to
improve in core metrics like perfect order fulfillment, cost
per box and overall customer satisfaction.
With this structure, we will focus on the key to success in
the PC+ era: differentiation through innovation. Lenovo
has the gene of innovation. Our global Innovation Triangle –
in the U.S., China and Japan – is capable of creating new
markets with ground-breaking ideas. We will deliver further
breakthroughs on our core PC products, creating a better
user experience and driving differentiation. In addition, we
will make our products Cloud Ready and Cloud Easy. And
we will bring better design, smoother user interface, killer
applications, and a great customer experience to all our
products.
And we will continue to invest in our “For Those Who
Do” brand campaign to further increase awareness in
our brand and drive growth worldwide. The continued
strengthening of our brand will make us more competitive
in the consumer space and enhance the value of our
products, leading to improved profitability. Already, our
brand has reached new heights, but in the coming year we
must truly establish ourselves as a global consumer and
commercial brand of choice in the PC+ space.
Lenovo’s accomplishments in the last year have put us
in position to become the leading PC company in the
world. But that distinction is just another milestone on our
longer journey. Today, we are more prepared than ever
for the challenges ahead. This year, we will accelerate our
transformation and become not just a PC market share
leader, but a global PC+ innovation leader that is respected
around the world and prepared to win for many years to
come. I have great confidence in our strategy and our
team, and believe we are well positioned to continue to
grow and thrive in the years ahead.
Yang Yuanqing
Chairman and Chief Executive Officer
ThinkPad Twist