BMW 2010 Annual Report Download - page 75

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73 GROUP MANAGEMENT REPORT
already been integrated in the BMW Bank, further enti-
ties will
be converted into branch offices in the future.
At the
same time, the strategic reorientation of the vari-
ous lines of business will provide a boost to earnings.
Assuming the risk profile remains stable, we again aim to
achieve a return on equity of over 18 % for the Financial
Services segment.
Profitability targets for 2012 confirmed
We are also working on the basis that macro-economic
conditions will remain stable in 2012. Against this back-
ground we will continue the process of rejuvenating our
product portfolio as planned. Attractive new models
will provide further momentum for increases in sales
volumes, revenues and earnings. We are also working
with great determination to achieve the challenging
targets
resulting from the BMW Group’s strategic
realign-
ment. These include the profitability targets already
announced for the year 2012. We continue to target a re-
turn on capital employed (ROCE) in excess of 26% and
an EBIT margin of between 8% and 10% for the Auto-
mobiles segment. By applying a rigorous value-added
approach to business, we will succeed in achieving the
challenging targets we have set ourselves.