BMW 2010 Annual Report Download - page 237
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47
[02] “ The Customer Support Centre knows
where to fi nd the nearest pizzeria.”
BMW Customer Support Centre operators can also help fi nd 24-hour
pharmacies, ATM s or golf courses, for example, reserve a table at
thebest Italian restaurant or book a hotel room at your destination –
at up to 30 percent off the online rate. The address is sent straight
tothe vehicle. The driver does not need to enter any further informa-
tion and can simply follow the navigation system’s directions. An
added bonus is that the BMW Customer Support Centre is available
round-the-clock, 365 days a year, and will respond in the driver’s own
language throughout Europe.