BMW 2010 Annual Report Download - page 277
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A promising future lies ahead for the BMW Group.
Our three brands, BMW, MINI and Rolls-Royce, are
among the strongest, most desirable premium
brands in the world. We will continue to pursue our
Strategy Number ONE. Our vision is to be the
leading provider of premium products and premium
services for individual mobility.
Over the next years, we will continue to follow this path:
developing innovative technologies, targeting new
customer groups and actively shaping thefuture of
individual mobility. This will build the foundation for
long-term, profi table growth. Westrive to be the best.
That’s what drives us, day after day.
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