BMW 2010 Annual Report Download - page 37

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35 GROUP MANAGEMENT REPORT
for constructive coexistence in a modern society through
the spirit of innovation and foresight.
The BMW Group has been engaged in numerous cultural
projects worldwide for 40 years. From the biggest street
festival in Mexico City to “State Opera for Everyone” in
Berlin, the BMW Group always acts in the long-term in-
terest
and with sustainability in mind. As a cooperation
partner in the world of culture, the BMW Group leaves
both the creative freedom and the curatorial decision-
making completely up to the cultural institutions them-
selves. The BMW Guggenheim Lab was initiated in 2010.
In numerous European, American and Asian cities this
project provides temporary, multidisciplinary platforms
that invite international dialogue aimed at meeting the
challenges of the future.
Development of CO2 emissions of BMW Group cars in Europe
(Index: 1995 = 100; Basis: fleet consumption of newly registered cars in Europe (EU-15) measured on the basis of the New European Driving Cycle in accordance
with the ACEA self-commitment)
105
100
95
90
85
80
75
70
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
* 10
100.0 101.0 102.4 101.0 98.6 96.7 96.7 92.9 92.9 94.8 90.0 88.6 80.0 73.3 71.4 70.0
*
measured only on EU-27 basis with effect from 2009