BMW 2010 Annual Report Download - page 242

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CUSTOMERS
Connected Drive
50
THE LEADER IN INTELLIGENT AUTOMOBILITY
Communication between the driver, the vehicle and the world
around them has become more than just a convenient add-on. As a
technology package, it o ers tremendous benefi ts, today and for
thefuture. The sensor data and information from Connected Drive
perfectly complement the fuel-saving features of the E cient
Dynamics technology package. With these and its many other
applications, Connected Drive helps save both time and fuel,
creates smarter tra c fl ows, makes mobility more e cient, more
pleasant and more entertaining – and even saves lives. It is likely
tochange automobility in the way that the introduction of electric
drive trains
has.
Effi cient Dynamics. The navigation system’s “Green
Driving Assistant”, for instance, displays typical fuel consumption
for diff erent routes. This allows an individual time and fuel-opti-
mised
route to be calculated for each destination.
Car drivers are increasingly coming to appreciate all of these benefi ts.
In this way, Connected Drive is also strengthening connections between
the company and existing and potential customers.
The Annual Report 2010 as an iPad app