BMW 2010 Annual Report Download - page 189
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 |
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The new BMW 5 Series is the fi rst large series-produced model we have
developed strictly according to our modular concept. It also demonstrates how
we are continuing to refi ne our fuel e ciency programme E cient Dynamics.
We will be setting ourselves further ambitious targets in the future: We aim
to reduce the CO2 emissions of our vehicle fl eet by at least another 25percent
from 2008 to 2020.
BMW ConnectedDrive – taking a new approach to networking. For all
of us, digitalisation and networking are increasingly becoming part of everyday
life, including our cars. Today, with BMW ConnectedDrive, we already o er
intelligent driver assistance systems, such as extended emer gency call function,
Night Vision with pedestrian recognition, e-mail and Internet access. We are
continuing to expand this o ering to link drivers, passengers, their vehicles and
the world around them even more closely. Learn what happens – or rather,
what doesn’t happen – when the Emergency StopAssistant takes over. You
canalso read about how children discover and experience individual mobility.
We asked our young Junior Campus guests to capture the world of BMW
ConnectedDrive in their own words. Their answers may surprise you.
Global markets – aiming for balanced growth. The fi nancial crisis
clearly demonstrated how volatile markets can be and how di cult it is to
predict economic trends. We aim for a good balance between Europe, Asia
and the Americas in our business and sales activities. This supports our
long-term positioning and makes us more resilient to market and exchange
rate fl uctuations. Against this background, we invested in our sites once
again in 2010 – particularly in Germany, China, India and the US. This report
features our US plant in Spartanburg as an example.
The decisive factor is that wherever our associates work in our interna-
tional production network, they all share a passion for mobility and a strong