BMW 2010 Annual Report Download - page 26

24
12 GROUP MANAGEMENT REPORT
12 A Review of the Financial Year
14 General Economic Environment
18 Review of Operations
41 BMW Group – Capital Market
Activities
44 Disclosures relevant for takeovers
and explanatory comments
47 Financial Analysis
47 Internal Management System
49 Earnings Performance
51 Financial Position
53 Net Assets Position
55 Subsequent Events Report
55 Value Added Statement
57 Key Performance Figures
58 Comments on BMW AG
62 Internal Control System and
explanatory comments
63 Risk Management
70 Outlook
Motorcycle sales volume increased significantly
The number of BMW and Husqvarna motorcycles sold
worldwide in 2010 rose by 9.7% to a total of 110,113 units,
bucking the general market trend. The BMW brand ac-
counted
for 98,047 units (+12.3%) and the Husqvarna
brand for
12,066 units (–7.6%). With most international
motor cycle markets actually contracting, we were able
toincrease market share and are now market leaders in
the 500 cc plus segment in countries such as Germany,
Italy, Spain, the Netherlands, Belgium, Austria and South
Africa.
Sales increased in most markets
Sales of motorcycles in Europe rose by 9.6% to 74,334 units
in 2010. In Germany, we achieved a sharp sales volume
increase of 10.0% (18,260 units). The number of motor-
cycles handed over to customers in Italy went up by 3.6%
to 16,959 units. Increases were also registered in 2010 in
Spain (7,215 units; +4.8%), France (9,744 units; +18.0%)
and Great Britain (6,801 units; +11.1%). In contrast, mo-
torcycles sales volume in the USA fell by 3.6% to 11,154
units. 3,392 motorcycles were sold to customers in Japan
(+ 5.5%). In December we expanded our sales network
toinclude India.
Expansion of the model range continued
In terms of the BMW brand, the R 1200GS and the
R 1200GS Adventure were technically upgraded and the
revised R 1200RT was brought onto the markets in 2010.
At Husqvarna, we launched a total of eleven new models
and model variants as well as two model revisions.
To mark the 30th anniversary, limited editions of the
R 1200GS, R 1200GS Adventure, F800GS and F650GS
Enduro models featuring special paintwork and high-
quality equipment were launched during the early part of
the summer. At the beginning of October we presented
the new K 1600 GT and K 1600 GTL models to the public.
This is the first time in BMW’s history that we have
engi-
neered motorcycles fitted with six-cylinder in-line engines.
At the beginning of November we also presented the
newG650GS, R 1200R and R 1200R Classic models as
wellas the BMW Concept C. The G650GS is an ideal
entry-level motorcycle. Both the sporty, modern roadster
R 1200R and the timeless motorcycle design of the
R 1200R Classic have one thing in common – vastly im-
proved riding dynamics. The BMW Concept C is the
outcome of a near-production study aimed at the large-
sized scooters segment.
Motorcycle production increased
Motorcycle production was brought into line with signifi-
cantly
higher demand and a total of 112,271 BMW and
Husqvarna brand motorcycles was produced. 99,236
BMW
brand motorcycles came off the production lines
during 2010 (+20.1%), including 2,160 construction kits
for theassembly plant in Manaus, Brazil, which started
operations at the end of 2009. The number of Husqvarna
brand motorcycles produced was increased by 22.8% to
13,035 units.
In November the BMW Group won the European Supply
Chain Excellence Award 2010 for the best value-added
chain. This award pays tribute to innovative solutions
insupply chain management which contribute to sub-
stantially
increased competitiveness and which are
groundbreaking for other entities.
BMW Group – key motorcycle markets 2010
as a percentage of sales volume
Germany 16.6 Spain 6.6
Italy 15.4 United Kingdom 6.2
USA 10.1 Other 36.3
France 8.8
Germany
Italy
USA
France
Spain
United Kingdom
Other
BMW Group Sales volume of motorcycles
in 1,000 units
140
120
100
80
60
40
20
06 07 08 09 10
BMW 100.1 102.5 101.7 87.3 98.0
Husqvarna 13.5 13.1 12.1