BMW 2010 Annual Report Download - page 246
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PROFITABILITY
Global balance
54
2° Celsius in the morning
10:21 a.m. BMW plant Spartanburg, Entrance West
The last of the machines are still being installed in the new, 1.6-kilometre-
long production hall, but production of the new BMW X3 is already in
fullswing. The Spartanburg plant is already working at its full, extended
capacity to turn out a total of 1,000 vehicles per day, including BMW X5 and
X6 models. Plant manager Josef Kerscher certainly has his work cut out.
Spartanburg, South Carolina, USA, 20 January 2011
“No country has felt the recent ups and downs in the markets and whole
economies more acutely than the United States. Just about everyone here
has
friends or relatives who lost their jobs or their homes – sometimes both –
during the economic crisis. The BMW Group couldn’t escape the fallout
from the global recession completely, of course. But we have tools to mitigate
the effects. One of which is being created right here in front of us.”
10:33 a.m. Access control at the gates to the plant