BMW 2010 Annual Report Download - page 25

23 GROUP MANAGEMENT REPORT
before the primer is applied, but with the aid of CO
2
snow. The Landshut plant has been able to cut its an-
nual energy consumption substantially and reduce the
amount of water used by approximately 4,000 cubic
metres per annum.
Activities at our plant in Spartanburg, USA in 2010 were
dominated in particular by the plant expansion and pro-
duction start of the new BMW X3. Capacities were signifi-
cantly increased, enabling the production of up to 1,000
vehicles per day or up to 240,000 vehicles per year. A new
coating system was also introduced in Spartanburg at
thesame time. The new technology eliminates three stages
from the coating process, saving energy and water and
thereby reducing emissions.
Production of the BMW 3 Series xDrive started in 2010
atthe Rosslyn plant in South Africa. The plant also began
supplying painted car bodies to our assembly plant in
Chennai, India, in November 2010.
Production of the extended wheelbase version of the
new BMW 5 Series Sedan, developed especially for the
Chinese market, commenced at the Shenyang plant in
China in autumn 2010. Construction of the new plant
inShenyang, where the BMW X1 will also be manufac-
tured in future, started in June. Once completed, pro-
duction capacity in China will rise to well over 150,000
units per annum.
A new production record was set at the BMW Group’s
largest engine plant in Steyr, Austria, in 2010, with more
than one million units produced for the first time in a
single year. The figure was significantly higher than the
previous annual record of 817,000 units. Series produc-
tion of the new 4-cylinder diesel engine for the MINI
also started. The Steyr plant again set standards in the
automobile sector in 2010, winning two top places in
theinternational “Engine of the Year Award”. The BMW
6-cylinder petrol engine with TwinPower Turbo and the
BMW 4-cylinder diesel engine with TwinPower Turbo were
both voted winners in their categories by the jury. In June
2010, the Steyr plant also won the award “Fabrik2010” as
the most efficient production company in Austria.
More than 216,000 MINIs were produced at the MINI
plant in Oxford in 2010 (all models except the MINI
Countryman). Almost 25,000 MINI Countryman vehi-
cles were manufactured by Magna Steyr in Graz during
the year under report. Preparations for series produc-
tionof the MINI Coupé and MINI Roadster also began
inOxford in
2010. Production is due to start in 2011. In
the Initial Quality Survey (IQS) organised by J. D. Power,
more than 1,000 US customers voted the MINI brand as
best developed brand.
More than 385,000 engines were manufactured for
BMW and MINI at the Hams Hall engine plant in Eng-
land during the year under report, a new record.
The Rolls-Royce plant in Goodwood, England, also set
anew production record with 3,221 Rolls-Royce cars
manufactured during the year. Strong demand for the
Rolls-Royce Ghost introduced in December 2009 con-
tributed
to this performance. In order to meet demand
inthe future we have expanded the leather workshop at
the Goodwood plant.