BMW 2010 Annual Report Download - page 23

21 GROUP MANAGEMENT REPORT
Sales volume of Rolls-Royce vehicles by model variant
in units
2010 2009 Change
in %
Rolls-Royce
Phantom (including Phantom Extended Wheelbase) 351 376 – 6.6
Coupé (including Drophead Coupé) 186 459 – 59.5
Ghost 2,174 167 –
Rolls-Royce total 2,711 1,002 –
(+ 8.1%), a new sales record for a 12-month period. The
MINI brand again generated an extremely high-value
product mix in 2010, with 51.4% of customers opting for
the MINI Cooper, 25.7% for the MINI Cooper S and
22.9% for the MINI One. The new Countryman has per-
formed very successfully so far, with 14,337 units sold
during the two-month period since its market launch.
Rolls-Royce records strong growth
Rolls-Royce also enjoyed a highly successful year in the
luxury car segment. We handed over 2,711 Rolls-Royce
cars worldwide, easily doubling the previous year’s
salesvolume figure (2009: 1,002 units). One of the
strongest contributing factors behind this outstanding
performance was the level of business transacted on
Asian markets.
Sharp increase in automobile production
Automobile production was raised sharply in 2010 in
response to greater demand. In total, 1,481,253 BMW,
MINI and Rolls-Royce brand cars left our production
network (+17.7%) during the year. The number of
BMWbrand cars produced rose by 18.5% to 1,236,989
units. MINI production rose by 12.8% to 241,043 units.
Rolls-Royce Motor Cars increased production three-
foldto 3,221 units (2009: 918 units).
Production in full swing
The production network again displayed great flexibility
in 2010. The process of internationalisation proceeded
with plant expansions both in China and the USA. The
Group’s production sites proved their strength yet again
with 14 production start-ups successfully implemented
at a consistently high standard worldwide. At the same
time, the shift from below-capacity utilisation in the cri-
sis year 2009 back to full capacity in 2010 was mastered
seamlessly. Most manufacturing sites registered pro-
duction
volume records in the fourth quarter 2010. In
2009 and 2010 we invested some euro 1.5 billion in the
German plants alone.
The BMW plant in Munich achieved the second-highest
production output in its almost 90-year history, manu-
facturing a total of 205,000 units of the BMW 3 Series
Sedan and the 3 Series Touring in the course of 2010. Pro-
duction ran at full swing, particularly during the fourth
quarter 2010, and the Munich plant set a new record with
some 56,000 units manufactured over the three-month
period. Simultaneously, the BMW Group has also in-
vested heavily in various production facilities at the Mu-
nich plant, particularly in pressing equipment and chas-
sis construction, to pave the way for the introduction of
future model generations. Production of the new BMW
four-cylinder combustion engine also commenced at
theMunich engine plant at the beginning of December
2010.
At the BMW Dingolfing plant, production of the new
BMW 5 Series Sedan started successfully in January 2010,
MINI brand cars in 2010 – analysis by model variant
as a percentage of total MINI brand sales volume
MINI Cooper MINI Cooper S 25.7
(including Cooper D) 51.4 MINI One (including One D) 22.9
MINI Cooper
(including Cooper D)
MINI Cooper S
MINI One
(including One D)