BMW 2010 Annual Report Download - page 230

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CUSTOMERS
Connected Drive
44
Connected Drive stands for a package of intelligent technologies
designed to network driver, passengers, the vehicle and the world around
them for greatly enhanced safety, infotainment and convenience. An
overview ofcurrent options can be found at http://bmw.connecteddrive.info
STEERING SAFELY THROUGH AN EMERGENCY
One minute, the BMW 528i is overtaking in the fast lane at
130km/h. The next, it slows to 80 km/h and safely exits the out-
side lane to pull in between two vehicles driving in the right-hand
lane. The car continues to slow, indicates and changes lanes once
more before coming to a gradual standstill on the hard shoulder.
Less than one-and-a-half minutes have elapsed between the
overtaking manoeuvre at 130 km/h and the vehicle making a con-
trolled stop.
What is remarkable about this driving manoeuvre is that it did
not involve the driver at all. The person behind the wheel of the
BMW5 Series su ered a heart attack and lost consciousness as the
individual was in the process of passing. Or at least that was the
emergency simulated on a test drive on the high-speed track at the
BMW testing
facility in Aschheim, near Munich in October 2010 –
one that occurs for real, time and again, on the roads, often with
disastrous consequences. Intelligent technologies like the Emer-
gency Stop Assistant are set to further reduce the number and
severity of such tra c accidents. [01]
The prototype of the Emergency Stop Assistant provides a fasci-
nating glimpse of the tremendous opportunities o ered by Con-
nected Drive. The BMW Group has been considered the pacemaker
for the automotive industry in this fi eld for many years. From the
fi rst radar-based distance warning device the company implemented
in a concept car back in the seventies, to innovations such as Park
Distance Control (PDC) and the fi rst-ever integrated navigation
system, BMW Group series models have continually incorporated
pioneering technologies to connect drivers, vehicles and their en-
vironment. Today, Connected Drive comprises the widest and most
sophisticated o ering of in-car telematics services in the world.