BMW 2010 Annual Report Download - page 21
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19 GROUP MANAGEMENT REPORT
BMW remains leading premium brand
Now approaching the end of its life cycle, sales of the
BMW1 Series were 9.7% down on the previous year’s
level with a total of 196,004 units sold in 2010. The
BMW3 Series, with a sales volume of 399,009 units, re-
mained at a similar level to the previous year (+0.5%).
Following the successful launch of the BMW 5 Series
Sedan in spring, the new BMW 5 Series Touring has also
been available since autumn 2010. The rejuvenation of
the 5 Series models resulted in a 35.5% sale volume in-
crease, with 238,454 units sold. This performance enabled
the BMW 5 Series to take over worldwide market leader-
ship in its segment in the fourth quarter 2010. In the final
year of its life cycle, sales of the BMW 6 Series models
were, as expected, down on the previous year: 5,848 units
of the BMW 6 Series were handed over to customers
(– 32.4%) during the period. In January 2011 the new
BMW 6 Series Convertible celebrated its world debut at
the Detroit Motor Show. 65,814 units of the BMW 7 Se-
ries were sold in 2010, a 24.9% rise on the previous year’s
figure.
Sales volume of BMW vehicles by model variant
in units
2010 2009 Change Proportion of
in % BMW sales volume
2010 in %
BMW 1 Series
Three-door 31,980 44,034 – 27.4
Five-door 113,030 120,323 – 6.1
Coupé 26,191 24,081 8.8
Convertible 24,803 28,506 –13.0
196,004 216,944 – 9.7 16.0
BMW 3 Series
Sedan 242,831 219,850 10.5
Touring 74,008 84,601 –12.5
Coupé 46,358 54,852 –15.5
Convertible 35,812 37,800 – 5.3
399,009 397,103 0 . 5 32.6
BMW 5 Series
Sedan 179,680 135,944 32.2
Touring 32,288 36,987 –12.7
Gran Turismo 26,486 3,052 –
238,454 175,983 35.5 19.5
BMW 6 Series
Coupé 3,050 4,501 – 32.2
Convertible 2,798 4,147 – 32.5
5,848 8,648 – 32.4 0 . 5
BMW 7 Series
65,814 52,680 24.9 5 . 4
BMW X1
99,990 8,499 – 8 . 2
BMW X3
46,004 55,634 –17.3 3 . 7
BMW X5
102,178 88,851 15.0 8 . 3
BMW X6
46,404 41,667 11.4 3 . 8
BMW Z4
24,575 22,761 8 . 0 2 . 0
BMW total 1,224,280 1,068,770 14.6 100.0