BMW 2010 Annual Report Download - page 210
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The beginning of a global success story. The launch of
the BMW 520 and BMW 520i models at the IAA Inter-
national
Motor Show in 1972 ushered in a new era in the
upper mid-range segment. The successors to BMW’s so-
called “New Class” quickly came to defi ne the perfect
balance between sporting performance and elegance in
their
segment. A year later, the model range was joined
by the
BMW 525, with its powerful six-cylinder engine –
BMW’s
response to customers’ desire for sheer perform-
ance. With sales of almost 700,000 BMW 5 Series, the
fi rst generation was already a spectacular success, the
very
essence of aesthetics and driving pleasure in the
upper mid-range segment.
The story continues. The second generation of the
5 Series family gave rise to the epitome of the dynamic
sports sedan, the BMW M5, and the very fi rst 5 Series
diesel. Third-generation highlights included a completely
new design, the fi rst eight-cylinder models and the fi rst
BMW 5 Series Touring. The fourth-generation BMW 5 Se-
ries was the fi rst with a light alloy chassis. As the model
portfolio continued to grow and new markets were de-
veloped, each new generation of the BMW 5 Series could
be relied upon to raise the standard over its previous
generation.
Diversifi cation
How an exceptional car became a popular model family
Innovation
How a model series can win customers on all continents with
a constant stream of new ideas